Team Spirit Central

Target Audience: EXIT 33
Project Description:
*JESSAMYN + DAWAYNE + PAMELA* Pirates Weekend | Exit 33 September 17th, 2016 Concept: Creation of a themed weekend long party throughout Exit 33 and its venues that will captivate and immerse the consumer in our take on the belligerency, lifestyle and overall rowdiness of Pirate’s as we celebrate Pirate’s Weekend at Exit 33. Key Points: - Event is Saturday (during normal operating hours) - Decoration provided by North East - Commercial created by 4Directions - Entertainers “galore” - Presale tickets available on EventBrite (08/31/2016) Experience: - DJ in the Atrium underneath the Video Wall - Roaming Entertainers - Bands/Staff/Entertainers dressed to theme o Gridley Paige | THE GIG o The Beadle Brothers | TIN ROOSTER - Materials for guests o Pirate Hats, Eye-patches, Skull & Bones Bandanas // WIP // o Pirate Maps for the YARRR Crawl // WIP // - Talk like a Pirate Contest Actors, Entertainers, Entertainment: - Actors: o Captain Jack Sparrow (Rick Martinez)  Hosting Costume Contest @ LAVA o Hector Barbosa  Companion of Jack Sparrow o Lindsey Quinn - Entertainers: o High Caliber Entertainment  Provides Entertainment for Saturday’s Tin Rooster Daytime Programming • Comedic skit involving Choreographed dances, every hour for our guests from 9pm – 12am  Provides us with an ample amount of “Wenches” for the visible sight of our guests - Entertainment: o Saturday: (09/17/2016)  The Gig: Gridley Paige  Tin Rooster: The Beadle Brothers  Lava Nightclub: //WIP// Drink Specials: // WIP // - Develop FIVE distinctive, Captain Morgan inspired mixed drinks at each location for the BARRR Crawl at Exit 33: o The Gig o Tin Rooster o A-Bar o Crescent Patio Bar o Lava Nightclub Costume Contest: - Costume Contest for the two following categories to be held on Saturday during Nightlife at 12:30am at Lava Nightclub. o Sexiest Wench  $500First Prize  $250 Second Prize  $100 Third Prize o Best Pirate  $500First Prize  $250 Second Prize  $100 Third Prize o Hosted by Captain Jack & Squad Marketing Required: - Graphics/Media: o Lava Backlit  Backlit in Lava (08/16/2016) o Flyers  1 Month before event (08/17/2016) o Digital Symon Board image in rotation  1 Months before event (08/17/2016) • More frequently 2 weeks out on event (08/31/2016) o Radio Script:  1 Month before event (08/17/2016) • Pamela Ouimet will be writing this // DONE // o Treasure Map: //WIP//  Print 500 1 Month before event • Roll them into “scrolls” // WIP // o Social Media Digital Marketing:  Digital Media campaign with 3 alternative videod • Two 0:15 second commercials • One 0:45 – 1:00 minute long full-length commercial  Cover Photos (FB, IG)  Snapchat Geofilter o T-Shirts (x600) OPERATIONS: - Wristbands for Ticket Holders Night Of o Pickup at Coat Check o Micros Key add ($25.00) o Security Officer ID’ing - Line setup - Drink specials - Dress Code o Will be people in Costume o

List Parameters (tiers,interests,..):
*JESSAMYN + DAWAYNE + PAMELA* Pirates Weekend | Exit 33 September 17th, 2016 Concept: Creation of a themed weekend long party throughout Exit 33 and its venues that will captivate and immerse the consumer in our take on the belligerency, lifestyle and overall rowdiness of Pirate’s as we celebrate Pirate’s Weekend at Exit 33. Key Points: - Event is Saturday (during normal operating hours) - Decoration provided by North East - Commercial created by 4Directions - Entertainers “galore” - Presale tickets available on EventBrite (08/31/2016) Experience: - DJ in the Atrium underneath the Video Wall - Roaming Entertainers - Bands/Staff/Entertainers dressed to theme o Gridley Paige | THE GIG o The Beadle Brothers | TIN ROOSTER - Materials for guests o Pirate Hats, Eye-patches, Skull & Bones Bandanas // WIP // o Pirate Maps for the YARRR Crawl // WIP // - Talk like a Pirate Contest Actors, Entertainers, Entertainment: - Actors: o Captain Jack Sparrow (Rick Martinez)  Hosting Costume Contest @ LAVA o Hector Barbosa  Companion of Jack Sparrow o Lindsey Quinn - Entertainers: o High Caliber Entertainment  Provides Entertainment for Saturday’s Tin Rooster Daytime Programming • Comedic skit involving Choreographed dances, every hour for our guests from 9pm – 12am  Provides us with an ample amount of “Wenches” for the visible sight of our guests - Entertainment: o Saturday: (09/17/2016)  The Gig: Gridley Paige  Tin Rooster: The Beadle Brothers  Lava Nightclub: //WIP// Drink Specials: // WIP // - Develop FIVE distinctive, Captain Morgan inspired mixed drinks at each location for the BARRR Crawl at Exit 33: o The Gig o Tin Rooster o A-Bar o Crescent Patio Bar o Lava Nightclub Costume Contest: - Costume Contest for the two following categories to be held on Saturday during Nightlife at 12:30am at Lava Nightclub. o Sexiest Wench  $500First Prize  $250 Second Prize  $100 Third Prize o Best Pirate  $500First Prize  $250 Second Prize  $100 Third Prize o Hosted by Captain Jack & Squad Marketing Required: - Graphics/Media: o Lava Backlit  Backlit in Lava (08/16/2016) o Flyers  1 Month before event (08/17/2016) o Digital Symon Board image in rotation  1 Months before event (08/17/2016) • More frequently 2 weeks out on event (08/31/2016) o Radio Script:  1 Month before event (08/17/2016) • Pamela Ouimet will be writing this // DONE // o Treasure Map: //WIP//  Print 500 1 Month before event • Roll them into “scrolls” // WIP // o Social Media Digital Marketing:  Digital Media campaign with 3 alternative videod • Two 0:15 second commercials • One 0:45 – 1:00 minute long full-length commercial  Cover Photos (FB, IG)  Snapchat Geofilter o T-Shirts (x600) OPERATIONS: - Wristbands for Ticket Holders Night Of o Pickup at Coat Check o Micros Key add ($25.00) o Security Officer ID’ing - Line setup - Drink specials - Dress Code o Will be people in Costume o

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