Marketing Requests - Details

Job Number: 4399

Account Code:
Department ID:
Commodity Code:
Event Name: Red White and Brew | May 28

Requestor Name: Joe Campbell
Department:
Requestor Phone: 3153618177
Requestor Email: joe.campbell@onenterprises.com
Director's Email: steven.haselbacher@turningstonecasino.net

Actual Event Date: 2016-05-28
Expiration Date: 2016-04-16
Date Needed: 2016-04-16

Target Audience: resort guests
Project Description:
One Sheet attached, sent to Jessamyn H and Pamela K Turn key from last year, minor design changes - working with Jessamyn H on this. Red, White and Brew | Memorial Day Weekend May 28th Concept Memorial Day Weekend, a celebration in remembrance of our passed heroes. Our festivities will take place on Saturday, May 23rd. Theming out the Atrium with Bikini models selling Canned Beer (PBR), Clams & Hotdogs, Cigars, yard games, giveaways, cocktail specials and no cover for any venue – with a bar crawl T-Shirt that allows guests to skip to the front of the line. Content - Event runs Saturday, May 28th o The Bar Crawl starts at 9pm, tickets go on sale at 7pm  Guests can purchase their T-Shirt at A-Bar for $25. • The T-Shirt grants them the following: o $6 Domestic / $8 Craft specials o Skip the line at ANY participating venue  400 T-Shirts / Wristbands available (Specialized wristbands) • 200 Presale available • 200 Night of available - Pabst Blue Ribbon (PBR) will be sold in the Atrium, contained in red “travel” coolers, sold for $2.00 - Minor decoration o Beach background on the Atrium Video Wall o Palm Tree in the center of the Atrium near the PBR vendor o Oversized yard games  Beer pong & Volleyball Entertainment: - The Gig: Simple Props - Tin Rooster: Grit n’ Grace - Turquoise Tiger: Soul Mine - Crescent Courtyard Bar: DJ (TBD) - Lava Nightclub: Dread - Roaming Entertainers: TBD Marketing Required: Marketing Strategy: - Slogans: o “Cans & Clams – Weenies & Bikinis – Cigars & Crawls” Graphics/Media: o Flyers:  1 Month before event (04/28/2016) o Digital Simon Boards:  1 Month before event (04/28/2016) o Radio Script:  1 Month before event (04/28/2016)  Assign: Pamela Ouimet o Hanging Banners Digital Media Strategy: - Facebook: o Ad Campaign:  Page: Exit 33  Start Date: 04/28/2016  End Date: 05/28/2016  Daily Budget: $10.00/per day  Interests: Cocktail, Beer, Bars, Pubs, Nightclubs, Bar Crawl, Memorial Day, Weekend, Hipster, Bikinis  Locations: Syracuse, Utica, Cortland, Rochester, Albany, Buffalo  Age: 21-35  Gender: All  Ad Photo: 20% Flyer

Designer Assigned

Copywriter Assigned

Coordinator Assigned

Jessamyn Harter
315.361.7956
Email

No copywriter assigned.

No coordinator assigned.

Copywriting

Brochures: No
Copy Provided: No
Invitations: No
Proof Copy: No
Web Copy: Yes

Classifieds: No
Creative Writing Needed: Yes
Letter: No
Radio Script: Yes

Copy/Fact Sheet Attached: Yes
Directory Listing: No
Overhead/Onhold: No
TV/Video Script: No

Direct Marketing

Use Previously Created List: No

List Parameters (tiers,interests,..):
One Sheet attached, sent to Jessamyn H and Pamela K Turn key from last year, minor design changes - working with Jessamyn H on this. Red, White and Brew | Memorial Day Weekend May 28th Concept Memorial Day Weekend, a celebration in remembrance of our passed heroes. Our festivities will take place on Saturday, May 23rd. Theming out the Atrium with Bikini models selling Canned Beer (PBR), Clams & Hotdogs, Cigars, yard games, giveaways, cocktail specials and no cover for any venue – with a bar crawl T-Shirt that allows guests to skip to the front of the line. Content - Event runs Saturday, May 28th o The Bar Crawl starts at 9pm, tickets go on sale at 7pm  Guests can purchase their T-Shirt at A-Bar for $25. • The T-Shirt grants them the following: o $6 Domestic / $8 Craft specials o Skip the line at ANY participating venue  400 T-Shirts / Wristbands available (Specialized wristbands) • 200 Presale available • 200 Night of available - Pabst Blue Ribbon (PBR) will be sold in the Atrium, contained in red “travel” coolers, sold for $2.00 - Minor decoration o Beach background on the Atrium Video Wall o Palm Tree in the center of the Atrium near the PBR vendor o Oversized yard games  Beer pong & Volleyball Entertainment: - The Gig: Simple Props - Tin Rooster: Grit n’ Grace - Turquoise Tiger: Soul Mine - Crescent Courtyard Bar: DJ (TBD) - Lava Nightclub: Dread - Roaming Entertainers: TBD Marketing Required: Marketing Strategy: - Slogans: o “Cans & Clams – Weenies & Bikinis – Cigars & Crawls” Graphics/Media: o Flyers:  1 Month before event (04/28/2016) o Digital Simon Boards:  1 Month before event (04/28/2016) o Radio Script:  1 Month before event (04/28/2016)  Assign: Pamela Ouimet o Hanging Banners Digital Media Strategy: - Facebook: o Ad Campaign:  Page: Exit 33  Start Date: 04/28/2016  End Date: 05/28/2016  Daily Budget: $10.00/per day  Interests: Cocktail, Beer, Bars, Pubs, Nightclubs, Bar Crawl, Memorial Day, Weekend, Hipster, Bikinis  Locations: Syracuse, Utica, Cortland, Rochester, Albany, Buffalo  Age: 21-35  Gender: All  Ad Photo: 20% Flyer

Date List Last Used:
List Date:
Drop Date:

Requestor's Name:

List/Mailing Name:

Estimated Quantity To Mail:

Media

Billboards: Yes

Magazine: No

Newspaper: No

Publications: No

Radio: Yes

Television: No

Other: No

Deadline:

Employee Communications

HR Symon Board: No

Team Spirit Central Banner: No

T-Stand: No

Team Talk: Yes

Poster(s): No
Quantity:

HR Flyers: No
Quantity:

Email Employee News & Information: Yes

Web/Internet

Email Marketing Campaign: Yes

External Web Banners: No

Turningstone.com Banner: Yes

Website Update: Yes