Marketing Requests - Details

Job Number: 4328

Account Code:
Department ID:
Commodity Code:
Event Name: Hancrafted Thursdays - The Gig

Requestor Name: Joe Campbell
Department:
Requestor Phone: 3153618177
Requestor Email: joe.campbell@onenterprises.com
Director's Email: steven.haselbacher@turningstonecasino.net

Actual Event Date: 2016-04-21
Expiration Date: 2016-04-01
Date Needed: 2016-04-01

Target Audience: the gig
Project Description:
Creation of Gig branded event called with tenative name "Handcrafted Thursdays". Please include Jessamyn & Pamela K in this project. Date: 1/29/2016 Originally Proposed By: Mike Tripoli Handcrafted Thursday (The Gig) (Late March – Early April) Ad Phrase: “Enjoy handcrafted original music paired with handcrafted original beer.” Concept: Have several local bands with a good following that specifically play original music (“handcrafted”) play a Thursday instead of Dueling Pianos and also push our handcrafted beers. Promotional: - Discounted deals of draft craft beers. - Hand-out swag from distributors - Radio advertising (?) Digital Marketing: - Digital ads throughout Turning Stone - Facebook/Instagram posts weeks in advance Mock Schedule: 7:30pm – Open 9:30pm – Opener (acoustic/duo) 10:00pm – First Band 10:50pm – Change Over 11:05pm – Second Band 11:55pm – Change Over 12:10am – Third Band 1:00am – Bands End Potential Bands to Book: Nine Ball (Rock) Jason Davis & The New Philosophers (Rock) Bryan Howell & The Standalones (Classic Rock / Indie) Blister (Punk Rock / Rock) Glen Street (Rock) Falling From One (Rock) One Step From Falling (Rock) Enemy Down (Modern Rock) Breaking Solace (Modern Rock) Ohne-Ka And The Burning River (Instrumental Rock) Trespassers (Pop-Punk) The New York Rock (Rock) Just A Memory (Rock) Notes: If this event is successful we could do it again with a genre-specific format (Punk, Modern Rock, etc.) Thanks

Designer Assigned

Copywriter Assigned

Coordinator Assigned

Jessamyn Harter
315.361.7956
Email

No copywriter assigned.

No coordinator assigned.

Graphics

Ad Creation: No

Backlit: No
Quantity:

Banners - Indoor: No

Banners - Outdoor: No

Brochures: No
Quantity:

Coupons: No
Quantity:

Digital Sign: No

Digital Screen - Public: No

Digital Screen - HR: No

Gift Certificates: No
Quantity:

Invitations: No
Quantity:

Photography: No
Quantity:

Postcards: No
Quantity:

Rackcards/Flyers: Yes
Quantity: 500

Send Logo: No

Sign: No

Tent Cards: No
Quantity:

Tickets: No
Quantity:

T-Stand: No
Quantity:

Menu: No
Quantity:

PowerPoint Presentation: No

Other: No
Description:

Copywriting

Brochures: No
Copy Provided: No
Invitations: No
Proof Copy: No
Web Copy: Yes

Classifieds: No
Creative Writing Needed: Yes
Letter: No
Radio Script: Yes

Copy/Fact Sheet Attached: No
Directory Listing: No
Overhead/Onhold: Yes
TV/Video Script: No

Direct Marketing

Use Previously Created List: No

List Parameters (tiers,interests,..):
Creation of Gig branded event called with tenative name "Handcrafted Thursdays". Please include Jessamyn & Pamela K in this project. Date: 1/29/2016 Originally Proposed By: Mike Tripoli Handcrafted Thursday (The Gig) (Late March – Early April) Ad Phrase: “Enjoy handcrafted original music paired with handcrafted original beer.” Concept: Have several local bands with a good following that specifically play original music (“handcrafted”) play a Thursday instead of Dueling Pianos and also push our handcrafted beers. Promotional: - Discounted deals of draft craft beers. - Hand-out swag from distributors - Radio advertising (?) Digital Marketing: - Digital ads throughout Turning Stone - Facebook/Instagram posts weeks in advance Mock Schedule: 7:30pm – Open 9:30pm – Opener (acoustic/duo) 10:00pm – First Band 10:50pm – Change Over 11:05pm – Second Band 11:55pm – Change Over 12:10am – Third Band 1:00am – Bands End Potential Bands to Book: Nine Ball (Rock) Jason Davis & The New Philosophers (Rock) Bryan Howell & The Standalones (Classic Rock / Indie) Blister (Punk Rock / Rock) Glen Street (Rock) Falling From One (Rock) One Step From Falling (Rock) Enemy Down (Modern Rock) Breaking Solace (Modern Rock) Ohne-Ka And The Burning River (Instrumental Rock) Trespassers (Pop-Punk) The New York Rock (Rock) Just A Memory (Rock) Notes: If this event is successful we could do it again with a genre-specific format (Punk, Modern Rock, etc.) Thanks

Date List Last Used:
List Date:
Drop Date:

Requestor's Name:

List/Mailing Name:

Estimated Quantity To Mail:

Media

Billboards: No

Magazine: No

Newspaper: Yes

Publications: No

Radio: Yes

Television: No

Other: No
Table Hopping Syracuse New Times Utica OD

Deadline: 2016-04-01

Web/Internet

Email Marketing Campaign: No

External Web Banners: No

Turningstone.com Banner: Yes

Website Update: Yes