Job Number: 4262
Account Code:
Department ID:
Commodity Code:
Event Name: 100 Days of Summer | Exit 33
Requestor Name: Joe Campbell
Department:
Requestor Phone: 3153618177
Requestor Email: joe.campbell@onenterprises.com
Director's Email: steven.haselbacher@turningstonecasino.net
Actual Event Date: 2016-05-30
Expiration Date: 2016-04-30
Date Needed: 2016-04-30
Target Audience: new guests, resort guests
Project Description:
Exit 33's 15 Week Promotion for "100 Days of Summer", One Sheet attached
100 Days of Summer
May 30th – September 5th, 2016
Concept:
15 Week Nightlife Activation, branded as “100 Days of Summer” is the effort of pushing a multitude of events, promotions and advertising efforts to draw guests through Social Media driven offers.
Promotional:
- Offers
o Free Cover from 10:00pm – 10:30pm (ALL VENUES)
o 10:00 to 10:30pm FREE Slice of Pizza when you show this message (THE GIG)
o Half-off drinks from 10:00pm – 11:00pm (LAVA)
o First 100 people to show this text get VIP All Access badges (ALL VENUES)
o First 100 people to show this text get “100 Days of Summer” Tank Tops (ATRIUM)
o Ladies skip the line and enjoy no cover before 11:00pm
Execution:
- Social Media Execution
o Creation of a Facebook Tab titled ‘100 Days of Summer’ on the Exit 33 Page which would harvest guest information by requesting the following bits of information for “Promotional Purposes”
First & Last Name, Email, Phone Number (*all being required)
o After information is gathered and input within our database on a weekly basis, we will send our mass texts / newsletters to the guests letting them know of the weekly specials – this will be an ‘exclusive’ list
o Instagram will be used for this as well, creating an advertisement that when guests tag #100daysofsummer on our post, they are entered automatically by Zapier (web application) into our Instagram DB, allowing us to send Direct Messages to them with the weekly specials
Marketing & Advertising:
- Event Graphics:
o Facebook Application Header / Body
o TS Website Update, Banner and Event Flyer
Redirect to Facebook Application
o Facebook 20% / IG
Redirect to Facebook Application
- Property
o Symon | Flyers | Hanging Banners | May 30th – September 5th
What we need:
- Tank Tops designed for 100 Days of Summer (Jessamyn H, GFX, Pamela K, COPY)
- Creation of “VIP All Access” badges for 100 Days of Summer (Jessamyn H, GFX, Pamela K, COPY)
- Web Application built / designed for Facebook (Joseph A, IT)
- Database Harvesting/Entry (Andrew Brown)
- Inform The Gig Chef regarding Free Pizza Slices
Ad Creation: No
Backlit: Yes
Quantity:
Banners - Indoor: Yes
Banners - Outdoor: No
Brochures: No
Quantity:
Coupons: No
Quantity:
Digital Sign: No
Digital Screen - Public: No
Digital Screen - HR: No
Gift Certificates: No
Quantity:
Invitations: No
Quantity:
Photography: No
Quantity:
Postcards: No
Quantity:
Rackcards/Flyers: Yes
Quantity:
Send Logo: No
Sign: No
Tent Cards: No
Quantity:
Tickets: No
Quantity:
T-Stand: No
Quantity:
Menu: No
Quantity:
PowerPoint Presentation: No
Other: No
Description:
Brochures: No
Copy Provided: No
Invitations: No
Proof Copy: No
Web Copy: Yes
Classifieds: No
Creative Writing Needed: Yes
Letter: No
Radio Script: Yes
Copy/Fact Sheet Attached: Yes
Directory Listing: No
Overhead/Onhold: Yes
TV/Video Script: No
Use Previously Created List: No
List Parameters (tiers,interests,..):
Exit 33's 15 Week Promotion for "100 Days of Summer", One Sheet attached
100 Days of Summer
May 30th – September 5th, 2016
Concept:
15 Week Nightlife Activation, branded as “100 Days of Summer” is the effort of pushing a multitude of events, promotions and advertising efforts to draw guests through Social Media driven offers.
Promotional:
- Offers
o Free Cover from 10:00pm – 10:30pm (ALL VENUES)
o 10:00 to 10:30pm FREE Slice of Pizza when you show this message (THE GIG)
o Half-off drinks from 10:00pm – 11:00pm (LAVA)
o First 100 people to show this text get VIP All Access badges (ALL VENUES)
o First 100 people to show this text get “100 Days of Summer” Tank Tops (ATRIUM)
o Ladies skip the line and enjoy no cover before 11:00pm
Execution:
- Social Media Execution
o Creation of a Facebook Tab titled ‘100 Days of Summer’ on the Exit 33 Page which would harvest guest information by requesting the following bits of information for “Promotional Purposes”
First & Last Name, Email, Phone Number (*all being required)
o After information is gathered and input within our database on a weekly basis, we will send our mass texts / newsletters to the guests letting them know of the weekly specials – this will be an ‘exclusive’ list
o Instagram will be used for this as well, creating an advertisement that when guests tag #100daysofsummer on our post, they are entered automatically by Zapier (web application) into our Instagram DB, allowing us to send Direct Messages to them with the weekly specials
Marketing & Advertising:
- Event Graphics:
o Facebook Application Header / Body
o TS Website Update, Banner and Event Flyer
Redirect to Facebook Application
o Facebook 20% / IG
Redirect to Facebook Application
- Property
o Symon | Flyers | Hanging Banners | May 30th – September 5th
What we need:
- Tank Tops designed for 100 Days of Summer (Jessamyn H, GFX, Pamela K, COPY)
- Creation of “VIP All Access” badges for 100 Days of Summer (Jessamyn H, GFX, Pamela K, COPY)
- Web Application built / designed for Facebook (Joseph A, IT)
- Database Harvesting/Entry (Andrew Brown)
- Inform The Gig Chef regarding Free Pizza Slices
Date List Last Used:
List Date:
Drop Date:
Requestor's Name:
List/Mailing Name:
Estimated Quantity To Mail:
HR Symon Board: No
Team Spirit Central Banner: No
T-Stand: No
Team Talk: Yes
Poster(s): No
Quantity:
HR Flyers: No
Quantity:
Email Employee News & Information: Yes
Email Marketing Campaign: Yes
External Web Banners: No
Turningstone.com Banner: Yes
Website Update: Yes