Job Number: 4258
Account Code:
Department ID:
Commodity Code:
Event Name: Girls Night Out
Requestor Name: Joe Campbell
Department:
Requestor Phone: 3153618177
Requestor Email: joe.campbell@onenterprises.com
Director's Email: steven.haselbacher@turningstonecasino.net
Actual Event Date: 2016-05-07
Expiration Date: 2016-04-07
Date Needed: 2016-04-07
Target Audience: female guests, men of desire
Project Description:
Creation of Exit 33 Activated Event in conjunction with Men of Desire on May 7th, 2016 - OneSheet attached & forwarded to Jessamyn H.
Girls Night Out
May 7th, 2016
Concept:
Creation of an event for the Nightlife experience of Women, targeted the night of Men of Desire at the Turning Stone Showroom, Exit 33 will be focused primarily towards our Female guests – offering a multitude of options for the guests on property after the Men of Desire event.
Promotional:
- $20 Ladies Package (Revise Name)
o Presale Available
o VIP Access + Line Jumping to ALL Exit 33 Venues
o Swag Bag, including:
Glow Sticks, Pink Boas, Lollypops, Pink Lava Booty Shorts, Bounce-back Passes, Long Branded T-Shirts
o Upstairs access to Lava for a ‘Ladies Only’ party
Specialized menu created (Req. submitted 03/11/2016)
- Hot Body Contest (Men) at the Tin Rooster
o Crowd picks winner (cheering)
o One Man will win T-Shirt + $25 Gift Card to the Tin Rooster
- Photo Booth in the Atrium
- JAT Brothers (dancers, performers throughout Exit 33)
- Show your Men of Desire ticket and get into Lava for $10.00
Marketing & Advertising:
- Event Graphics:
o Event Flyer
o EventBrite Header
o TS Website Banner
o Facebook 20% / IG
- Property
o Symon | Flyers | Hanging Banners – NIGHT OF Men of Desire
VIP Hosts at Men of Desire handing out Flyers
- Web
o Creation of ‘Girls Night Out’ Microsite on EventBrite
o On Men of Desire TS Website Calendar Event, link Microsite to the ‘Girls Night Out’ page
o Front page of TurningStone.com graphic
- Social
o 3 Week Activation targeting Men of Desire participants through Facebook
Demographic Information:
• Sex: Female
• Age: 21 – 55
• Location: +50 Hyper-local radius
• Interests: Men of Desire, Turning Stone Resort Casino, Chippendales
• Page References: Men of Desire, Turning Stone Resort Casino
• Page for Ad: Exit 33 FB & IG
• Reference Link: EventBrite pre-sale ticket page
Two separate boosts:
• Continued Ad | FB & IG | E33
• Event Page Boost
o Total Budget: $1,000 split
o Update to the Turning Stone Event Page on Facebook with link to EventBrite Page
Entertainment:
- Turquoise Tiger: The Swooners
- Tin Rooster: The Beadle Brothers
- The Gig: Gridley Paige
- Lava: Margarita Day (revise @ Justin)
Operational:
- Ensure Staff/Bartenders are aware of Drink Specials & Promotions
o Front of house for Cover Charges for Lava (read above)
Ad Creation: No
Backlit: No
Quantity:
Banners - Indoor: Yes
Banners - Outdoor: No
Brochures: No
Quantity:
Coupons: No
Quantity:
Digital Sign: No
Digital Screen - Public: No
Digital Screen - HR: No
Gift Certificates: No
Quantity:
Invitations: No
Quantity:
Photography: No
Quantity:
Postcards: No
Quantity:
Rackcards/Flyers: Yes
Quantity: 200
Send Logo: No
Sign: No
Tent Cards: No
Quantity:
Tickets: No
Quantity:
T-Stand: No
Quantity:
Menu: No
Quantity:
PowerPoint Presentation: No
Other: Yes
Description: Hanging Banners (4) Descriptive
Brochures: No
Copy Provided: No
Invitations: No
Proof Copy: No
Web Copy: Yes
Classifieds: No
Creative Writing Needed: No
Letter: No
Radio Script: No
Copy/Fact Sheet Attached: Yes
Directory Listing: No
Overhead/Onhold: No
TV/Video Script: No
Use Previously Created List: No
List Parameters (tiers,interests,..):
Creation of Exit 33 Activated Event in conjunction with Men of Desire on May 7th, 2016 - OneSheet attached & forwarded to Jessamyn H.
Girls Night Out
May 7th, 2016
Concept:
Creation of an event for the Nightlife experience of Women, targeted the night of Men of Desire at the Turning Stone Showroom, Exit 33 will be focused primarily towards our Female guests – offering a multitude of options for the guests on property after the Men of Desire event.
Promotional:
- $20 Ladies Package (Revise Name)
o Presale Available
o VIP Access + Line Jumping to ALL Exit 33 Venues
o Swag Bag, including:
Glow Sticks, Pink Boas, Lollypops, Pink Lava Booty Shorts, Bounce-back Passes, Long Branded T-Shirts
o Upstairs access to Lava for a ‘Ladies Only’ party
Specialized menu created (Req. submitted 03/11/2016)
- Hot Body Contest (Men) at the Tin Rooster
o Crowd picks winner (cheering)
o One Man will win T-Shirt + $25 Gift Card to the Tin Rooster
- Photo Booth in the Atrium
- JAT Brothers (dancers, performers throughout Exit 33)
- Show your Men of Desire ticket and get into Lava for $10.00
Marketing & Advertising:
- Event Graphics:
o Event Flyer
o EventBrite Header
o TS Website Banner
o Facebook 20% / IG
- Property
o Symon | Flyers | Hanging Banners – NIGHT OF Men of Desire
VIP Hosts at Men of Desire handing out Flyers
- Web
o Creation of ‘Girls Night Out’ Microsite on EventBrite
o On Men of Desire TS Website Calendar Event, link Microsite to the ‘Girls Night Out’ page
o Front page of TurningStone.com graphic
- Social
o 3 Week Activation targeting Men of Desire participants through Facebook
Demographic Information:
• Sex: Female
• Age: 21 – 55
• Location: +50 Hyper-local radius
• Interests: Men of Desire, Turning Stone Resort Casino, Chippendales
• Page References: Men of Desire, Turning Stone Resort Casino
• Page for Ad: Exit 33 FB & IG
• Reference Link: EventBrite pre-sale ticket page
Two separate boosts:
• Continued Ad | FB & IG | E33
• Event Page Boost
o Total Budget: $1,000 split
o Update to the Turning Stone Event Page on Facebook with link to EventBrite Page
Entertainment:
- Turquoise Tiger: The Swooners
- Tin Rooster: The Beadle Brothers
- The Gig: Gridley Paige
- Lava: Margarita Day (revise @ Justin)
Operational:
- Ensure Staff/Bartenders are aware of Drink Specials & Promotions
o Front of house for Cover Charges for Lava (read above)
Date List Last Used:
List Date:
Drop Date:
Requestor's Name:
List/Mailing Name:
Estimated Quantity To Mail:
Billboards: No
Magazine: No
Newspaper: No
Publications: No
Radio: No
Television: No
Other: Yes
Table Hopping & Syracuse New Times - Attach to Men of Desire Marketing
Deadline: 2016-04-07
HR Symon Board: No
Team Spirit Central Banner: No
T-Stand: No
Team Talk: No
Poster(s): No
Quantity:
HR Flyers: No
Quantity:
Email Employee News & Information: Yes
Email Marketing Campaign: No
External Web Banners: No
Turningstone.com Banner: Yes
Website Update: Yes