Job Number: 3944
Account Code:
Department ID:
Commodity Code:
Event Name: St. Paddy's Day | March 19th
Requestor Name: Joe Campbell
Department:
Requestor Phone: 3153618177
Requestor Email: joe.campbell@onenterprises.com
Director's Email: steven.haselbacher@turningstonecasino.net
Actual Event Date: 2016-03-19
Expiration Date: 2016-02-20
Date Needed: 2016-02-20
Target Audience: resort guests, st. paddy's day
Project Description:
One Sheet Below, require:
- Flyer, Simon Flyer
- 20% Facebook Ad Flyers
- Website Inclusions (TS, Team Spirit Central)
- Team Talk
- Creative Advertising language - Pamela K*
*Radio Scripts (0:15 / 0:30) - Pamela K*
- T-Shirt design stays the same
- Billboard proof
- Hanging banners
*2 Showing Event Flyer (Use existing design/update minor) | 2 Showing Perks to purchasing Bar Crawl package (listed below)
Thanks :)*
St. Paddy’s Day SATURDAY 21+
Exit 33 One-Sheet March 19th, 2016
Concept:
Start of the “Bar Crawl” at A-Bar, the first 200 guests who pay $20 receive a T-Shirt with empty boxes next to the names of the venues (example: Tin Rooster [ ]) and once the guest enters the venue with the shirt, they receive a check mark – the goal is to finish the crawl!
Promotional:
- $20 Bar Crawl Package:
o Includes:
T-Shirt for Bar Crawl | St. Paddy’s
VIP Access
Line Jumping
Drink Coupon (not marketed)
- Normal Cover Charges do apply
- Beer/Drink Specials included *inclusions*
Decorations:
- Pull in Deco Company?
- Creative Team pieces / inclusions
o Leprechaun holding a beer for Stanchion T-Stands
o Foam board Four Leaf Clovers (hung from the Atrium ceiling)
- Foam board cut outs of Beer Mugs with numbers on the center of them, 1-5
o 1-5 depicting Bar Crawl locations
1: The Gig
2: A-Bar
3: Tin Rooster
4: Lava
Digital Marketing: Paid Boosts VIA Facebook (Exit 33, Turning Stone and Lava Nightclub pages)
Campaign starts 3 weeks before event:
- Bumps on Instagram (E33/Lava)
- Bumps on Twitter (E33/Lava)
- Bumps on Snapchat (E33/Lava)
Promotional Models:
Entertainers roaming in a parade throughout the property. “Little person” dressed up as a Leprechaun distributing coins (pressed with the Exit 33 logo on them) to guests telling them to “Steal his fortune” at Exit 33.
Promotional Materials Needed:
- Green Flags with Shamrocks on them
- CHOICE DRINK FOR THE EVENT (PENDING TASTING)
- Radio Partner Booth setup \\ Kristi Johnson?
- Green beads for Entertainers to distribute
- T-Shirts
o Front: I survived the Exit 33 Pub Crawl
o Back: Header: I Am A Treasure Hunter
Body:
o Lava [ ]
o The Gig [ ]
o Tin Rooster [ ]
o A-Bar [ ]
o Turquoise Tiger [ ]
• Footer:
o These are my battles.
o www.turningstone.com
Reorder:
• 50 Small / Medium / Large (150 Total)
Send proofs to myself and Steven Haselbacher
Ad Creation: No
Backlit: No
Quantity:
Banners - Indoor: No
Banners - Outdoor: No
Brochures: No
Quantity:
Coupons: No
Quantity:
Digital Sign: No
Digital Screen - Public: No
Digital Screen - HR: No
Gift Certificates: No
Quantity:
Invitations: No
Quantity:
Photography: No
Quantity:
Postcards: No
Quantity:
Rackcards/Flyers: No
Quantity:
Send Logo: No
Sign: No
Tent Cards: No
Quantity:
Tickets: No
Quantity:
T-Stand: No
Quantity:
Menu: No
Quantity:
PowerPoint Presentation: No
Other: Yes
Description:
Brochures: No
Copy Provided: No
Invitations: No
Proof Copy: No
Web Copy: No
Classifieds: No
Creative Writing Needed: Yes
Letter: No
Radio Script: No
Copy/Fact Sheet Attached: Yes
Directory Listing: No
Overhead/Onhold: No
TV/Video Script: No
Use Previously Created List: No
List Parameters (tiers,interests,..):
One Sheet Below, require:
- Flyer, Simon Flyer
- 20% Facebook Ad Flyers
- Website Inclusions (TS, Team Spirit Central)
- Team Talk
- Creative Advertising language - Pamela K*
*Radio Scripts (0:15 / 0:30) - Pamela K*
- T-Shirt design stays the same
- Billboard proof
- Hanging banners
*2 Showing Event Flyer (Use existing design/update minor) | 2 Showing Perks to purchasing Bar Crawl package (listed below)
Thanks :)*
St. Paddy’s Day SATURDAY 21+
Exit 33 One-Sheet March 19th, 2016
Concept:
Start of the “Bar Crawl” at A-Bar, the first 200 guests who pay $20 receive a T-Shirt with empty boxes next to the names of the venues (example: Tin Rooster [ ]) and once the guest enters the venue with the shirt, they receive a check mark – the goal is to finish the crawl!
Promotional:
- $20 Bar Crawl Package:
o Includes:
T-Shirt for Bar Crawl | St. Paddy’s
VIP Access
Line Jumping
Drink Coupon (not marketed)
- Normal Cover Charges do apply
- Beer/Drink Specials included *inclusions*
Decorations:
- Pull in Deco Company?
- Creative Team pieces / inclusions
o Leprechaun holding a beer for Stanchion T-Stands
o Foam board Four Leaf Clovers (hung from the Atrium ceiling)
- Foam board cut outs of Beer Mugs with numbers on the center of them, 1-5
o 1-5 depicting Bar Crawl locations
1: The Gig
2: A-Bar
3: Tin Rooster
4: Lava
Digital Marketing: Paid Boosts VIA Facebook (Exit 33, Turning Stone and Lava Nightclub pages)
Campaign starts 3 weeks before event:
- Bumps on Instagram (E33/Lava)
- Bumps on Twitter (E33/Lava)
- Bumps on Snapchat (E33/Lava)
Promotional Models:
Entertainers roaming in a parade throughout the property. “Little person” dressed up as a Leprechaun distributing coins (pressed with the Exit 33 logo on them) to guests telling them to “Steal his fortune” at Exit 33.
Promotional Materials Needed:
- Green Flags with Shamrocks on them
- CHOICE DRINK FOR THE EVENT (PENDING TASTING)
- Radio Partner Booth setup \\ Kristi Johnson?
- Green beads for Entertainers to distribute
- T-Shirts
o Front: I survived the Exit 33 Pub Crawl
o Back: Header: I Am A Treasure Hunter
Body:
o Lava [ ]
o The Gig [ ]
o Tin Rooster [ ]
o A-Bar [ ]
o Turquoise Tiger [ ]
• Footer:
o These are my battles.
o www.turningstone.com
Reorder:
• 50 Small / Medium / Large (150 Total)
Send proofs to myself and Steven Haselbacher
Date List Last Used:
List Date:
Drop Date:
Requestor's Name:
List/Mailing Name:
Estimated Quantity To Mail:
Billboards: Yes
Magazine: No
Newspaper: No
Publications: No
Radio: Yes
Television: No
Other: No
Deadline:
HR Symon Board: No
Team Spirit Central Banner: Yes
T-Stand: No
Team Talk: Yes
Poster(s): No
Quantity:
HR Flyers: No
Quantity:
Email Employee News & Information: Yes
Email Marketing Campaign: No
External Web Banners: No
Turningstone.com Banner: Yes
Website Update: Yes