Marketing Requests - Details

Job Number: 2711

Account Code:
Department ID:
Commodity Code:
Event Name: New Card signup Postcard

Requestor Name: Rick Ketcham
Department:
Requestor Phone: 3669434
Requestor Email: john.ketcham@turningstonecasino.net
Director's Email: dan.jones@YBRCasino.com

Actual Event Date: 2015-09-01
Expiration Date: 2025-08-01
Date Needed: 2015-09-01

Target Audience: new TS Rewards account holders
Project Description:
Create a basic postcard to send within 14 days to new TS Rewards card holders to provide them a freeplay opportunity in a more timely fashion than waiting for issuance of next available players choice freeplay. Approx 150-200 to be processed weekly at YBR through mail merge mailing. Size to be "as appropriate" combined with availability of stock already being used. Draft of verbiage similar to: LOGO Congratulations (First Name)!!! You have started your journey on the “Road to Winning” at the Yellow Brick Road Casino. As a new TS Rewards member, you have already earned an additional ($XX) freeplay that is already loaded on your TS Rewards card. All you have to do is “Follow the Yellow Brick Road” to Chittenango before (expiration date) to cash in on this additional one time offer. While you are here, be sure to ask about our other exciting promotions. Good Luck! (Other logos for Sunday Funday, Tin Man Tues, Thirsty Thurs, BDay Bingo Wizards Winnings, Cyclone of Cash, etc across the bottom of card) Mailings to be printed here at YBR through Mail Merge Front is “Congratulations for signing up” (with logo)


Designer Assigned

Copywriter Assigned

Coordinator Assigned

Janice Jardine
316-361-8255
Email

Julie Owens
361-7661
Email

No coordinator assigned.


Graphics

Ad Creation: No

Backlit: No
Quantity:

Banners - Indoor: No

Banners - Outdoor: No

Brochures: No
Quantity:

Coupons: No
Quantity:

Digital Sign: No

Digital Screen - Public: No

Digital Screen - HR: No

Gift Certificates: No
Quantity:

Invitations: No
Quantity:

Photography: No
Quantity:

Postcards: Yes
Quantity: 2500

Rackcards/Flyers: No
Quantity:

Send Logo: No

Sign: No

Tent Cards: No
Quantity:

Tickets: No
Quantity:

T-Stand: No
Quantity:

Menu: No
Quantity:

PowerPoint Presentation: No

Other: No
Description:


Copywriting

Brochures: No
Copy Provided: No
Invitations: No
Proof Copy: Yes
Web Copy: No

Classifieds: No
Creative Writing Needed: No
Letter: No
Radio Script: No

Copy/Fact Sheet Attached: No
Directory Listing: No
Overhead/Onhold: No
TV/Video Script: No


Direct Marketing

Use Previously Created List: No

List Parameters (tiers,interests,..):
Create a basic postcard to send within 14 days to new TS Rewards card holders to provide them a freeplay opportunity in a more timely fashion than waiting for issuance of next available players choice freeplay. Approx 150-200 to be processed weekly at YBR through mail merge mailing. Size to be "as appropriate" combined with availability of stock already being used. Draft of verbiage similar to: LOGO Congratulations (First Name)!!! You have started your journey on the “Road to Winning” at the Yellow Brick Road Casino. As a new TS Rewards member, you have already earned an additional ($XX) freeplay that is already loaded on your TS Rewards card. All you have to do is “Follow the Yellow Brick Road” to Chittenango before (expiration date) to cash in on this additional one time offer. While you are here, be sure to ask about our other exciting promotions. Good Luck! (Other logos for Sunday Funday, Tin Man Tues, Thirsty Thurs, BDay Bingo Wizards Winnings, Cyclone of Cash, etc across the bottom of card) Mailings to be printed here at YBR through Mail Merge Front is “Congratulations for signing up” (with logo)

Date List Last Used:
List Date:
Drop Date:

Requestor's Name:

List/Mailing Name:

Estimated Quantity To Mail: