Team Spirit Central

Target Audience: resort guests, new guests, existing guests
Project Description:
Three Nights of Horror at Exit 33, utilizing existing branding for the event (Three Nights of Horror) to showcase Three Nights (October 29, 30, 31) within Exit 33's venues including Lava Nightclub. One Sheet is posted below, the following people will need to be queued in on all communication for this event: Jessamyn Harter - Design Pamela Klosowski - Web, Radio and Print Copy Joe Campbell Justin Yeomans Steven Haselbacher Please send proofs/questions to all of the above. ____________________________ ONE SHEET________________________ “Three Nights of Horror” Halloween 2015 Items Marked in Green are confirmed Exit 33 One-Sheet Items Marked in Yellow are unconfirmed Concept: Our 3rd Annual “Three Nights of Horror” Halloween weekend event within Exit 33 is considered to be one of our largest events throughout the year. Throughout the three nights, we showcase the best of what Halloween has to offer within Exit 33’s array of entertainers, artist performances, decorations & guest interaction, as well as our strategic marketing plan. The Scoop: Three Nights of Horror will take place on the following dates: - October 29th // Thursday o 18+ (Lava) o 21+ (The Gig, Tin Rooster, Turquoise Tiger) - October 30th// Friday o 21+ (All venues) - October 31st// Saturday o 21+ (All venues) Entertainment: - High Caliber Entertainment will be present throughout the entirety of the weekend with a large troupe - October 29th // Thursday o The Gig ◘ The Bomb o Tin Rooster ◘ TBA o Lava Nightclub ◘ TBA o Turquoise Tiger ◘ TBA - October 30th // Friday o The Gig ◘ Gridley Paige o Tin Rooster ◘ Fulton Chain Gang o Lava Nightclub ◘ TBA o Turquoise Tiger ◘ TBA - October 31st // Saturday o The Gig ◘ Mullett o Tin Rooster ◘ TBA o Lava Nightclub ◘ TBA o Turquoise Tiger ◘ TBA Ticket Cost: - All Access Available Pre-order: $60.00 (includes 3 Free Drinks, guaranteed entry into any venue) - October 29th // Thursday o The Gig ◘ $15 (Shared with Tin Rooster) o Tin Rooster ◘ $15 (Shared with The Gig) o Lava Nightclub ◘ $30 (General Admission) o Turquoise Tiger ◘ No cover - October 29th // Friday o The Gig ◘ $15 (Shared with Tin Rooster) o Tin Rooster ◘ $15 (Shared with The Gig) o Lava Nightclub ◘ $30 (General Admission) o Turquoise Tiger ◘ No cover - October 29th // Saturday o The Gig ◘ $15 (Shared with Tin Rooster) o Tin Rooster ◘ $15 (Shared with The Gig) o Lava Nightclub ◘ $30 (General Admission) o Turquoise Tiger ◘ No cover Costume Contest: - October 29th // Thursday o The Gig ◘ TBA - CATEGORIES o Tin Rooster ◘ TBA - CATEGORIES o Lava Nightclub ◘ TBA - CATEGORIES o Turquoise Tiger ◘ TBA - CATEGORIES - October 29th // Friday o The Gig ◘ TBA - CATEGORIES o Tin Rooster ◘ TBA - CATEGORIES o Lava Nightclub ◘ TBA - CATEGORIES o Turquoise Tiger ◘ TBA - CATEGORIES - October 29th // Saturday o The Gig ◘ TBA - CATEGORIES o Tin Rooster ◘ TBA - CATEGORIES o Lava Nightclub ◘ TBA - CATEGORIES o Turquoise Tiger ◘ TBA - CATEGORIES Promotional Video, Teaser Video and Website: - Promotional Video: o Preliminary Video Breakdown Discussion | July 15th at Stevens Office o 1st Meeting with Four Directions | July 22nd at 4D Location o First Video Shoot with Four Directions | August 5th at Showroom  Confirm date with Andrea • Need 4-5 Entertainers and Outfits  Confirm date with Barbara Feddersen  Confirm date with Ron Hudson - Teaser Video: o Teaser Video Breakdown Discussion | July 15th at Stevens Office  Discuss the following: • Marketing Timeline • Budget Allocation & Marketing Budget o 1st Meeting with Four Directions | July 22nd at 4D Location o First Video Shoot with Four Directions | August 5th at Showroom - Website: o 1st Meeting with our Marketing Teams | July 29th at E33 Conference Room  Include the following: • Steven Haselbacher | Justin Yeomans | Joe Campbell | Optional: Jerry Marrello Creation, Timeline and Execution • Jessamyn Harter | Pamela Klosowski – Creative Aspect / Language • Nick Duger | Vanessa Buono Website, Social Media Campaign Launch Marketing Timeline: - Ongoing Facebook Ad Campaign: September 1st – October 31st - Weekly Paid Boosted Facebook Posts / Paid to Lava & Exit33 September 8th – October 31st - Teaser Video Paid Boost (Exit 33) October 1st – October 31st - Ongoing Facebook Ad Campaign: o Page: Exit 33 o Start Date: 09/01/2015 o End Date: 10/31/2015 o Daily Budget: $50.00/per day o Interests: Halloween, Bars, Nightclubs, Three Nights of Horror, Turning Stone Halloween, Halloween Parties o Locations: Syracuse, Rochester, Albany, Buffalo, Utica o Age: 21-55 o Gender: All o Marketing Material: Full Length Promotional Video (:30 second video) o URL: bit.ly/ThreeNightsofHorror o Headline: “Three Nights of Horror at Turning Stone Nightlife” o Text: Get with Pamela K. o Call-to-Actions: Learn More  Backlink to Three Nights of Horror page on TS Website - Weekly Paid Boosted Facebook Posts / Paid to Event Page (On Lava & Exit 33’s Page Separately) o Page: Exit 33 & Lava Nightclub o Budget: $100.00 (each page) o Start Date: 09/08/2015 o End Date: 09/14/2015 o Interests: Halloween, Bars, Nightclubs, Three Nights of Horror, Turning Stone Halloween, Halloween Parties o Locations: Syracuse, Rochester, Albany, Buffalo, Utica o Age: 21-45 o Gender: All o Marketing Material: Three Nights of Horror 20% Flyer o URL: bit.ly/ThreeNightsofHorror o Headline: Get with Pamela K. o Text: Get with Pamela K. o Call-to-Actions: Learn More  Backlink to Three Nights of Horror page on TS Website o Page: Exit 33 & Lava Nightclub o Budget: $100.00 (each page) o Start Date: 09/15/2015 o End Date: 09/22/2015 o Interests: Halloween, Bars, Nightclubs, Three Nights of Horror, Turning Stone Halloween, Halloween Parties o Locations: Syracuse, Rochester, Albany, Buffalo, Utica o Age: 21-45 o Gender: All o Marketing Material: Three Nights of Horror 20% Flyer o URL: bit.ly/ThreeNightsofHorror o Headline: Get with Pamela K. o Text: Get with Pamela K. o Call-to-Actions: Learn More  Backlink to Three Nights of Horror page on TS Website o Page: Exit 33 & Lava Nightclub o Budget: $100.00 (each page) o Start Date: 09/22/2015 o End Date: 09/29/2015 o Interests: Halloween, Bars, Nightclubs, Three Nights of Horror, Turning Stone Halloween, Halloween Parties o Locations: Syracuse, Rochester, Albany, Buffalo, Utica o Age: 21-45 o Gender: All o Marketing Material: Three Nights of Horror 20% Flyer o URL: bit.ly/ThreeNightsofHorror o Headline: Get with Pamela K. o Text: Get with Pamela K. o Call-to-Actions: Learn More  Backlink to Three Nights of Horror page on TS Website o Page: Exit 33 & Lava Nightclub o Budget: $100.00 (each page) o Start Date: 09/29/2015 o End Date: 10/06/2015 o Interests: Halloween, Bars, Nightclubs, Three Nights of Horror, Turning Stone Halloween, Halloween Parties o Locations: Syracuse, Rochester, Albany, Buffalo, Utica o Age: 21-45 o Gender: All o Marketing Material: Three Nights of Horror 20% Flyer o URL: bit.ly/ThreeNightsofHorror o Headline: Get with Pamela K. o Text: Get with Pamela K. o Call-to-Actions: Learn More  Backlink to Three Nights of Horror page on TS Website o Page: Exit 33 & Lava Nightclub o Budget: $100.00 (each page) o Start Date: 10/06/2015 o End Date: 10/13/2015 o Interests: Halloween, Bars, Nightclubs, Three Nights of Horror, Turning Stone Halloween, Halloween Parties o Locations: Syracuse, Rochester, Albany, Buffalo, Utica o Age: 21-45 o Gender: All o Marketing Material: Three Nights of Horror 20% Flyer o URL: bit.ly/ThreeNightsofHorror o Headline: Get with Pamela K. o Text: Get with Pamela K. o Call-to-Actions: Learn More  Backlink to Three Nights of Horror page on TS Website o Page: Exit 33 & Lava Nightclub o Budget: $100.00 (each page) o Start Date: 10/13/2015 o End Date: 10/20/2015 o Interests: Halloween, Bars, Nightclubs, Three Nights of Horror, Turning Stone Halloween, Halloween Parties o Locations: Syracuse, Rochester, Albany, Buffalo, Utica o Age: 21-45 o Gender: All o Marketing Material: Three Nights of Horror 20% Flyer o URL: bit.ly/ThreeNightsofHorror o Headline: Get with Pamela K. o Text: Get with Pamela K. o Call-to-Actions: Learn More  Backlink to Three Nights of Horror page on TS Website o Page: Exit 33 & Lava Nightclub o Budget: $100.00 (each page) o Start Date: 10/20/2015 o End Date: 10/31/2015 o Interests: Halloween, Bars, Nightclubs, Three Nights of Horror, Turning Stone Halloween, Halloween Parties o Locations: Syracuse, Rochester, Albany, Buffalo, Utica o Age: 21-45 o Gender: All o Marketing Material: Three Nights of Horror 20% Flyer o URL: bit.ly/ThreeNightsofHorror o Headline: Get with Pamela K. o Text: Get with Pamela K. o - Teaser Video Paid Boost o Page: Exit 33 & Lava Nightclub o Start Date: 10/01/2015 o End Date: 10/08/2015 o Interests: Halloween, Bars, Nightclubs, Three Nights of Horror, Turning Stone Halloween, Halloween Parties o Locations: Syracuse, Rochester, Albany, Buffalo, Utica o Age: 21-45 o Gender: All o Budget: $300.00 o Marketing Material: 5 Second Teaser Video (#1) o URL: bit.ly/ThreeNightsofHorror o Headline: Get with Pamela K. o Text: Get with Pamela K. o Page: Exit 33 & Lava Nightclub o Start Date: 10/08/2015 o End Date: 10/15/2015 o Interests: Halloween, Bars, Nightclubs, Three Nights of Horror, Turning Stone Halloween, Halloween Parties o Locations: Syracuse, Rochester, Albany, Buffalo, Utica o Age: 21-45 o Gender: All o Budget: $300.00 o Marketing Material: 5 Second Teaser Video (#2) o URL: bit.ly/ThreeNightsofHorror o Headline: Get with Pamela K. o Text: Get with Pamela K. o Page: Exit 33 & Lava Nightclub o Start Date: 10/15/2015 o End Date: 10/22/2015 o Interests: Halloween, Bars, Nightclubs, Three Nights of Horror, Turning Stone Halloween, Halloween Parties o Locations: Syracuse, Rochester, Albany, Buffalo, Utica o Age: 21-45 o Gender: All o Budget: $300.00 o Marketing Material: 5 Second Teaser Video (#3) o URL: bit.ly/ThreeNightsofHorror o Headline: Get with Pamela K. o Text: Get with Pamela K. o Page: Exit 33 & Lava Nightclub o Start Date: 10/22/2015 o End Date: 10/31/2015 o Interests: Halloween, Bars, Nightclubs, Three Nights of Horror, Turning Stone Halloween, Halloween Parties o Locations: Syracuse, Rochester, Albany, Buffalo, Utica o Age: 21-45 o Gender: All o Budget: $400.00 o Marketing Material: 5 Second Teaser Video (#4) o URL: bit.ly/ThreeNightsofHorror o Headline: Get with Pamela K. o Text: Get with Pamela K. - External Marketing & Promotions: o Radio:  EXIT 33: • Syracuse: WOLF-FM & WBBS-FM • Utica: WFRG-FM (WBGK-FM) • Syracuse: WAQX-FM (WTKW-FM) • Utica: WKLL-FM (WOUR-FM)  Lava Nightclub: • Syracuse: WWHT-FM (WMVN-FM) • Utica: WSKS-FM (WUMX-FM) - o Internal:  Facebook.com (Exit 33/Lava Nightclub/Turning Stone Resort & Casino)  Digital Symon Boards  Flyers (SavOn Convenient Stores/Diamond Card Desks/Upstate Tavern/etc.)  Hotel Concierge  Foamboard Standup Launch October (Contact Jessamyn for this) - o External:  Mozeo Text Blasts  Digital Billboards (Syracuse; Interstate 690 & Tipperary Hill)  Newspapers (Syracuse New Times / Bar Hopping) o Colleges:  Utica: • Herkimer Country Community College • Utica College • Hamilton College • Mohawk Valley Community College  Syracuse: • LeMoyne College • Syracuse University • Cazenovia College • SUNY Morrisville

List Parameters (tiers,interests,..):
Three Nights of Horror at Exit 33, utilizing existing branding for the event (Three Nights of Horror) to showcase Three Nights (October 29, 30, 31) within Exit 33's venues including Lava Nightclub. One Sheet is posted below, the following people will need to be queued in on all communication for this event: Jessamyn Harter - Design Pamela Klosowski - Web, Radio and Print Copy Joe Campbell Justin Yeomans Steven Haselbacher Please send proofs/questions to all of the above. ____________________________ ONE SHEET________________________ “Three Nights of Horror” Halloween 2015 Items Marked in Green are confirmed Exit 33 One-Sheet Items Marked in Yellow are unconfirmed Concept: Our 3rd Annual “Three Nights of Horror” Halloween weekend event within Exit 33 is considered to be one of our largest events throughout the year. Throughout the three nights, we showcase the best of what Halloween has to offer within Exit 33’s array of entertainers, artist performances, decorations & guest interaction, as well as our strategic marketing plan. The Scoop: Three Nights of Horror will take place on the following dates: - October 29th // Thursday o 18+ (Lava) o 21+ (The Gig, Tin Rooster, Turquoise Tiger) - October 30th// Friday o 21+ (All venues) - October 31st// Saturday o 21+ (All venues) Entertainment: - High Caliber Entertainment will be present throughout the entirety of the weekend with a large troupe - October 29th // Thursday o The Gig ◘ The Bomb o Tin Rooster ◘ TBA o Lava Nightclub ◘ TBA o Turquoise Tiger ◘ TBA - October 30th // Friday o The Gig ◘ Gridley Paige o Tin Rooster ◘ Fulton Chain Gang o Lava Nightclub ◘ TBA o Turquoise Tiger ◘ TBA - October 31st // Saturday o The Gig ◘ Mullett o Tin Rooster ◘ TBA o Lava Nightclub ◘ TBA o Turquoise Tiger ◘ TBA Ticket Cost: - All Access Available Pre-order: $60.00 (includes 3 Free Drinks, guaranteed entry into any venue) - October 29th // Thursday o The Gig ◘ $15 (Shared with Tin Rooster) o Tin Rooster ◘ $15 (Shared with The Gig) o Lava Nightclub ◘ $30 (General Admission) o Turquoise Tiger ◘ No cover - October 29th // Friday o The Gig ◘ $15 (Shared with Tin Rooster) o Tin Rooster ◘ $15 (Shared with The Gig) o Lava Nightclub ◘ $30 (General Admission) o Turquoise Tiger ◘ No cover - October 29th // Saturday o The Gig ◘ $15 (Shared with Tin Rooster) o Tin Rooster ◘ $15 (Shared with The Gig) o Lava Nightclub ◘ $30 (General Admission) o Turquoise Tiger ◘ No cover Costume Contest: - October 29th // Thursday o The Gig ◘ TBA - CATEGORIES o Tin Rooster ◘ TBA - CATEGORIES o Lava Nightclub ◘ TBA - CATEGORIES o Turquoise Tiger ◘ TBA - CATEGORIES - October 29th // Friday o The Gig ◘ TBA - CATEGORIES o Tin Rooster ◘ TBA - CATEGORIES o Lava Nightclub ◘ TBA - CATEGORIES o Turquoise Tiger ◘ TBA - CATEGORIES - October 29th // Saturday o The Gig ◘ TBA - CATEGORIES o Tin Rooster ◘ TBA - CATEGORIES o Lava Nightclub ◘ TBA - CATEGORIES o Turquoise Tiger ◘ TBA - CATEGORIES Promotional Video, Teaser Video and Website: - Promotional Video: o Preliminary Video Breakdown Discussion | July 15th at Stevens Office o 1st Meeting with Four Directions | July 22nd at 4D Location o First Video Shoot with Four Directions | August 5th at Showroom  Confirm date with Andrea • Need 4-5 Entertainers and Outfits  Confirm date with Barbara Feddersen  Confirm date with Ron Hudson - Teaser Video: o Teaser Video Breakdown Discussion | July 15th at Stevens Office  Discuss the following: • Marketing Timeline • Budget Allocation & Marketing Budget o 1st Meeting with Four Directions | July 22nd at 4D Location o First Video Shoot with Four Directions | August 5th at Showroom - Website: o 1st Meeting with our Marketing Teams | July 29th at E33 Conference Room  Include the following: • Steven Haselbacher | Justin Yeomans | Joe Campbell | Optional: Jerry Marrello Creation, Timeline and Execution • Jessamyn Harter | Pamela Klosowski – Creative Aspect / Language • Nick Duger | Vanessa Buono Website, Social Media Campaign Launch Marketing Timeline: - Ongoing Facebook Ad Campaign: September 1st – October 31st - Weekly Paid Boosted Facebook Posts / Paid to Lava & Exit33 September 8th – October 31st - Teaser Video Paid Boost (Exit 33) October 1st – October 31st - Ongoing Facebook Ad Campaign: o Page: Exit 33 o Start Date: 09/01/2015 o End Date: 10/31/2015 o Daily Budget: $50.00/per day o Interests: Halloween, Bars, Nightclubs, Three Nights of Horror, Turning Stone Halloween, Halloween Parties o Locations: Syracuse, Rochester, Albany, Buffalo, Utica o Age: 21-55 o Gender: All o Marketing Material: Full Length Promotional Video (:30 second video) o URL: bit.ly/ThreeNightsofHorror o Headline: “Three Nights of Horror at Turning Stone Nightlife” o Text: Get with Pamela K. o Call-to-Actions: Learn More  Backlink to Three Nights of Horror page on TS Website - Weekly Paid Boosted Facebook Posts / Paid to Event Page (On Lava & Exit 33’s Page Separately) o Page: Exit 33 & Lava Nightclub o Budget: $100.00 (each page) o Start Date: 09/08/2015 o End Date: 09/14/2015 o Interests: Halloween, Bars, Nightclubs, Three Nights of Horror, Turning Stone Halloween, Halloween Parties o Locations: Syracuse, Rochester, Albany, Buffalo, Utica o Age: 21-45 o Gender: All o Marketing Material: Three Nights of Horror 20% Flyer o URL: bit.ly/ThreeNightsofHorror o Headline: Get with Pamela K. o Text: Get with Pamela K. o Call-to-Actions: Learn More  Backlink to Three Nights of Horror page on TS Website o Page: Exit 33 & Lava Nightclub o Budget: $100.00 (each page) o Start Date: 09/15/2015 o End Date: 09/22/2015 o Interests: Halloween, Bars, Nightclubs, Three Nights of Horror, Turning Stone Halloween, Halloween Parties o Locations: Syracuse, Rochester, Albany, Buffalo, Utica o Age: 21-45 o Gender: All o Marketing Material: Three Nights of Horror 20% Flyer o URL: bit.ly/ThreeNightsofHorror o Headline: Get with Pamela K. o Text: Get with Pamela K. o Call-to-Actions: Learn More  Backlink to Three Nights of Horror page on TS Website o Page: Exit 33 & Lava Nightclub o Budget: $100.00 (each page) o Start Date: 09/22/2015 o End Date: 09/29/2015 o Interests: Halloween, Bars, Nightclubs, Three Nights of Horror, Turning Stone Halloween, Halloween Parties o Locations: Syracuse, Rochester, Albany, Buffalo, Utica o Age: 21-45 o Gender: All o Marketing Material: Three Nights of Horror 20% Flyer o URL: bit.ly/ThreeNightsofHorror o Headline: Get with Pamela K. o Text: Get with Pamela K. o Call-to-Actions: Learn More  Backlink to Three Nights of Horror page on TS Website o Page: Exit 33 & Lava Nightclub o Budget: $100.00 (each page) o Start Date: 09/29/2015 o End Date: 10/06/2015 o Interests: Halloween, Bars, Nightclubs, Three Nights of Horror, Turning Stone Halloween, Halloween Parties o Locations: Syracuse, Rochester, Albany, Buffalo, Utica o Age: 21-45 o Gender: All o Marketing Material: Three Nights of Horror 20% Flyer o URL: bit.ly/ThreeNightsofHorror o Headline: Get with Pamela K. o Text: Get with Pamela K. o Call-to-Actions: Learn More  Backlink to Three Nights of Horror page on TS Website o Page: Exit 33 & Lava Nightclub o Budget: $100.00 (each page) o Start Date: 10/06/2015 o End Date: 10/13/2015 o Interests: Halloween, Bars, Nightclubs, Three Nights of Horror, Turning Stone Halloween, Halloween Parties o Locations: Syracuse, Rochester, Albany, Buffalo, Utica o Age: 21-45 o Gender: All o Marketing Material: Three Nights of Horror 20% Flyer o URL: bit.ly/ThreeNightsofHorror o Headline: Get with Pamela K. o Text: Get with Pamela K. o Call-to-Actions: Learn More  Backlink to Three Nights of Horror page on TS Website o Page: Exit 33 & Lava Nightclub o Budget: $100.00 (each page) o Start Date: 10/13/2015 o End Date: 10/20/2015 o Interests: Halloween, Bars, Nightclubs, Three Nights of Horror, Turning Stone Halloween, Halloween Parties o Locations: Syracuse, Rochester, Albany, Buffalo, Utica o Age: 21-45 o Gender: All o Marketing Material: Three Nights of Horror 20% Flyer o URL: bit.ly/ThreeNightsofHorror o Headline: Get with Pamela K. o Text: Get with Pamela K. o Call-to-Actions: Learn More  Backlink to Three Nights of Horror page on TS Website o Page: Exit 33 & Lava Nightclub o Budget: $100.00 (each page) o Start Date: 10/20/2015 o End Date: 10/31/2015 o Interests: Halloween, Bars, Nightclubs, Three Nights of Horror, Turning Stone Halloween, Halloween Parties o Locations: Syracuse, Rochester, Albany, Buffalo, Utica o Age: 21-45 o Gender: All o Marketing Material: Three Nights of Horror 20% Flyer o URL: bit.ly/ThreeNightsofHorror o Headline: Get with Pamela K. o Text: Get with Pamela K. o - Teaser Video Paid Boost o Page: Exit 33 & Lava Nightclub o Start Date: 10/01/2015 o End Date: 10/08/2015 o Interests: Halloween, Bars, Nightclubs, Three Nights of Horror, Turning Stone Halloween, Halloween Parties o Locations: Syracuse, Rochester, Albany, Buffalo, Utica o Age: 21-45 o Gender: All o Budget: $300.00 o Marketing Material: 5 Second Teaser Video (#1) o URL: bit.ly/ThreeNightsofHorror o Headline: Get with Pamela K. o Text: Get with Pamela K. o Page: Exit 33 & Lava Nightclub o Start Date: 10/08/2015 o End Date: 10/15/2015 o Interests: Halloween, Bars, Nightclubs, Three Nights of Horror, Turning Stone Halloween, Halloween Parties o Locations: Syracuse, Rochester, Albany, Buffalo, Utica o Age: 21-45 o Gender: All o Budget: $300.00 o Marketing Material: 5 Second Teaser Video (#2) o URL: bit.ly/ThreeNightsofHorror o Headline: Get with Pamela K. o Text: Get with Pamela K. o Page: Exit 33 & Lava Nightclub o Start Date: 10/15/2015 o End Date: 10/22/2015 o Interests: Halloween, Bars, Nightclubs, Three Nights of Horror, Turning Stone Halloween, Halloween Parties o Locations: Syracuse, Rochester, Albany, Buffalo, Utica o Age: 21-45 o Gender: All o Budget: $300.00 o Marketing Material: 5 Second Teaser Video (#3) o URL: bit.ly/ThreeNightsofHorror o Headline: Get with Pamela K. o Text: Get with Pamela K. o Page: Exit 33 & Lava Nightclub o Start Date: 10/22/2015 o End Date: 10/31/2015 o Interests: Halloween, Bars, Nightclubs, Three Nights of Horror, Turning Stone Halloween, Halloween Parties o Locations: Syracuse, Rochester, Albany, Buffalo, Utica o Age: 21-45 o Gender: All o Budget: $400.00 o Marketing Material: 5 Second Teaser Video (#4) o URL: bit.ly/ThreeNightsofHorror o Headline: Get with Pamela K. o Text: Get with Pamela K. - External Marketing & Promotions: o Radio:  EXIT 33: • Syracuse: WOLF-FM & WBBS-FM • Utica: WFRG-FM (WBGK-FM) • Syracuse: WAQX-FM (WTKW-FM) • Utica: WKLL-FM (WOUR-FM)  Lava Nightclub: • Syracuse: WWHT-FM (WMVN-FM) • Utica: WSKS-FM (WUMX-FM) - o Internal:  Facebook.com (Exit 33/Lava Nightclub/Turning Stone Resort & Casino)  Digital Symon Boards  Flyers (SavOn Convenient Stores/Diamond Card Desks/Upstate Tavern/etc.)  Hotel Concierge  Foamboard Standup Launch October (Contact Jessamyn for this) - o External:  Mozeo Text Blasts  Digital Billboards (Syracuse; Interstate 690 & Tipperary Hill)  Newspapers (Syracuse New Times / Bar Hopping) o Colleges:  Utica: • Herkimer Country Community College • Utica College • Hamilton College • Mohawk Valley Community College  Syracuse: • LeMoyne College • Syracuse University • Cazenovia College • SUNY Morrisville

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