Marketing Requests - Details

Job Number: 2281

Account Code:
Department ID:
Commodity Code:
Event Name: Vintage Video Game Night | The Gig

Requestor Name: Joe campbell
Department:
Requestor Phone: 3153618177
Requestor Email: joe.campbell@onenterprises.com
Director's Email: steven.haselbacher@turningstonecasino.net

Actual Event Date: 2015-08-13
Expiration Date: 2015-08-13
Date Needed: 2015-08-13

Target Audience: new guests, video games, 21-45, college video gaming clubs
Project Description:
Creation of a "Vintage Video Game Night" at The Gig, utilizing 8-bit like graphics, create marketing that represents the style, culture and entertainment of the late 90s/early 2000's of Video Gaming. Below is the One Sheet for the event, all information will be communicated through Jessamyn Harter. Please have Pamela Ouimet involved in this project as well* Date has not been set. Concept: Creation of Classic Arcade / Console Gaming Night at The Gig, featuring Arcade Machines throughout the venue, ‘demonstration’ booths throughout the venue bolstering a multitude of Video Games Consoles (SNES, SEGA, NES, ATARI, GAMECUBE) with “Classic” games to be played in Multiplayer environments. Event will be held once a month. Execution: Event will be held on an open door basis, meaning we will not be charging a cover. Revenue will be generated through Alcohol and Food sales within The Gig. Demographic targeting will be 21-45, as this is our biggest revenue generating market with regards to Video Gaming. Demonstration booths, tables, arcades will be setup the day before – testing will proceed afterwards (ensuring cartridges and such are secured and unable to be taken). There will be no entertainment at the event besides Gaming. Bullet Notes: Ideas for creative nights, themes and awards: - Distribution of Door Prizes o Swag bags from JINX, ThinkGeek, NewEgg, ReplayGames etc  Promote LOCAL Video Game Retailers (EB Games, ReplayGames, PlayItAgain! Sports) - Competition games: o Fighter Games:  Mortal Kombat  Super Smash Brothers  Tekken  Marvel vs. Capcom o Shooters:  Goldeneye  Perfect Dark: Zero Food Specials: - $15.00 Pie & Pitcher - $14.99 Pie & Wing Special Drink Specials: - $4 Craft Beers - $3 Bottles - $6 Mixed Drinks - $4 Redbull & Vodkas / Rockstar / Monster Marketing: - Flyer printouts o Delivered to: Malls, Video Game Shops, Resort Wide, within our Collegiate Events Department (distribute to local college Gaming Clubs) - Targeted Facebook Adverts: o Daily Paid Sponsored Post:  $10/per day  Ages: 21-35  Language: “Calling ALL Classic Gamers, want to sit back, relax and play some classics in a bar? Join us March 6th for our Vintage Video Game Night, enjoy $3 beers, Mario Cart, Mortal Kombat, Guitar Hero, Halo and MORE! This event is PROUDLY sponsored by ReplayGames of New Hartford! Bring your friends and enjoy a fun night of nerding with absolutely NO COVER CHARGE!” - Digital Media: o Twitter Blasts o Facebook Blasts  Paid Post (1) o Instagram Blasts - Radio: o *ROCK AND ROLL RIFT* “Calling ALL Classic Gamers, want to sit back, relax and play some classics in a bar? Join us March 6th for our Vintage Video Game Night, enjoy $3 beers, Mario Cart, Mortal Kombat, Guitar Hero, Halo and MORE! This event is PROUDLY sponsored by ReplayGames of New Hartford! Bring your friends and enjoy a fun night of nerding with absolutely NO COVER CHARGE! For more information visit TURNING STONE DOT COM. ONLY AT EXIT 33, THE NERD-TRAVAGANZA STARTS AND ENDS HERE!”

Designer Assigned

Copywriter Assigned

Coordinator Assigned

Jessamyn Harter
315.361.7956
Email

No copywriter assigned.

No coordinator assigned.

Graphics

Ad Creation: No

Backlit: No
Quantity:

Banners - Indoor: Yes

Banners - Outdoor: No

Brochures: No
Quantity:

Coupons: No
Quantity:

Digital Sign: Yes

Digital Screen - Public: No

Digital Screen - HR: No

Gift Certificates: No
Quantity:

Invitations: No
Quantity:

Photography: No
Quantity:

Postcards: No
Quantity:

Rackcards/Flyers: No
Quantity:

Send Logo: No

Sign: No

Tent Cards: No
Quantity:

Tickets: No
Quantity:

T-Stand: No
Quantity:

Menu: No
Quantity:

PowerPoint Presentation: No

Other: No
Description:

Copywriting

Brochures: No
Copy Provided: No
Invitations: No
Proof Copy: No
Web Copy: Yes

Classifieds: No
Creative Writing Needed: No
Letter: No
Radio Script: Yes

Copy/Fact Sheet Attached: Yes
Directory Listing: No
Overhead/Onhold: No
TV/Video Script: No

Direct Marketing

Use Previously Created List: No

List Parameters (tiers,interests,..):
Creation of a "Vintage Video Game Night" at The Gig, utilizing 8-bit like graphics, create marketing that represents the style, culture and entertainment of the late 90s/early 2000's of Video Gaming. Below is the One Sheet for the event, all information will be communicated through Jessamyn Harter. Please have Pamela Ouimet involved in this project as well* Date has not been set. Concept: Creation of Classic Arcade / Console Gaming Night at The Gig, featuring Arcade Machines throughout the venue, ‘demonstration’ booths throughout the venue bolstering a multitude of Video Games Consoles (SNES, SEGA, NES, ATARI, GAMECUBE) with “Classic” games to be played in Multiplayer environments. Event will be held once a month. Execution: Event will be held on an open door basis, meaning we will not be charging a cover. Revenue will be generated through Alcohol and Food sales within The Gig. Demographic targeting will be 21-45, as this is our biggest revenue generating market with regards to Video Gaming. Demonstration booths, tables, arcades will be setup the day before – testing will proceed afterwards (ensuring cartridges and such are secured and unable to be taken). There will be no entertainment at the event besides Gaming. Bullet Notes: Ideas for creative nights, themes and awards: - Distribution of Door Prizes o Swag bags from JINX, ThinkGeek, NewEgg, ReplayGames etc  Promote LOCAL Video Game Retailers (EB Games, ReplayGames, PlayItAgain! Sports) - Competition games: o Fighter Games:  Mortal Kombat  Super Smash Brothers  Tekken  Marvel vs. Capcom o Shooters:  Goldeneye  Perfect Dark: Zero Food Specials: - $15.00 Pie & Pitcher - $14.99 Pie & Wing Special Drink Specials: - $4 Craft Beers - $3 Bottles - $6 Mixed Drinks - $4 Redbull & Vodkas / Rockstar / Monster Marketing: - Flyer printouts o Delivered to: Malls, Video Game Shops, Resort Wide, within our Collegiate Events Department (distribute to local college Gaming Clubs) - Targeted Facebook Adverts: o Daily Paid Sponsored Post:  $10/per day  Ages: 21-35  Language: “Calling ALL Classic Gamers, want to sit back, relax and play some classics in a bar? Join us March 6th for our Vintage Video Game Night, enjoy $3 beers, Mario Cart, Mortal Kombat, Guitar Hero, Halo and MORE! This event is PROUDLY sponsored by ReplayGames of New Hartford! Bring your friends and enjoy a fun night of nerding with absolutely NO COVER CHARGE!” - Digital Media: o Twitter Blasts o Facebook Blasts  Paid Post (1) o Instagram Blasts - Radio: o *ROCK AND ROLL RIFT* “Calling ALL Classic Gamers, want to sit back, relax and play some classics in a bar? Join us March 6th for our Vintage Video Game Night, enjoy $3 beers, Mario Cart, Mortal Kombat, Guitar Hero, Halo and MORE! This event is PROUDLY sponsored by ReplayGames of New Hartford! Bring your friends and enjoy a fun night of nerding with absolutely NO COVER CHARGE! For more information visit TURNING STONE DOT COM. ONLY AT EXIT 33, THE NERD-TRAVAGANZA STARTS AND ENDS HERE!”

Date List Last Used:
List Date:
Drop Date:

Requestor's Name:

List/Mailing Name:

Estimated Quantity To Mail:

Media

Billboards: No

Magazine: Yes

Newspaper: No

Publications: No

Radio: Yes

Television: No

Other: No

Deadline:

Web/Internet

Email Marketing Campaign: Yes

External Web Banners: Yes

Turningstone.com Banner: Yes

Website Update: Yes