Job Number: 1741
Account Code:
Department ID:
Commodity Code:
Event Name: Sip -N- Doodle at Exit 33 for Team Members
Requestor Name: Joseph Campbell
Department:
Requestor Phone: 3153618177
Requestor Email: joe.campbell@onenterprises.com
Director's Email: steven.haselbacher@turningstonecasino.net
Actual Event Date: 2015-05-13
Expiration Date: 2015-04-13
Date Needed: 2015-04-13
Target Audience: team members, resort guests, local guests
Project Description:
Sip –n- Doodle | Exit 33 | May 20th 2015
Concept:
Using a developed creative environment, Crescent Courtyard Bar, cater a cost-effective artistic night where our guests will follow an artist instructing, laughing and entertaining them as they Paint with brushes on canvases and enjoy specialty cocktails from 8:00pm – 10:00pm.
Demographic:
- Age: 21 – 55
- Gender Target: Female
- Location: 15 miles surrounding Verona
Setup:
Guests will have all of the materials required for their night, paint brush, paint, canvas, A-frame, artistic direction and entertainment. The first cocktail is provided by us for paying the cost of the event, after such the guest has the option to purchase more.
There are two locations we have available to us for this event, depending on the weather.
- Crescent Courtyard Bar:
o Require additional lighting
Tables / Bar Stools
- Exit 33 Atrium:
o Require Tables / Bar Stools
Microphone for Host
- Walkups permitted
- Web signup (Launch April 13th)
o Get with IT, or utilize EventBrite for signups
Option for Google Drive
- Hosted by Sarah Fahey from 8:00pm – 10:00pm
Marketing:
Social Media:
- Facebook Event Page Creation
PPD (Pay Per Day) Ad campaign
• $5/per day (Launch April 13th)
o Page: Exit 33
o Audience: People who like your page and their friends
o Location: 15 mile radius of Verona, NY
o Graphic: 20% Facebook Flyer
o Language: “Sip –n- Doodle with Exit 33! Kick back in our Crescent Courtyard Bar and enjoy some delicately crafted cocktails with a friendly, easy going atmosphere while you PAINT THE NIGHT AWAY with your closest friends! Sign up here → [event URL] – the first drink is on us!”
Print:
o Oneida Dispatch (Launch April 13th)
o Utica OD (Launch April 13th)
o Syracuse Observer (Launch April 13th)
o Local Facebook Swap-meets
Oneida
Sherrill
Verona
Vernon
Sylvan Beach
Westmoreland
Chittenango
Cazenovia
Morrisville
Human Resources:
o HR Board in Team Member Hallway
o Internet café signup across from Cafeteria
Direct link to signup on Desktop
o Team Talk
o Team Spirit Central
o Resort wide promotion
o Team Members are encouraged to come
Ad Creation: No
Backlit: No
Quantity:
Banners - Indoor: No
Banners - Outdoor: No
Brochures: No
Quantity:
Coupons: No
Quantity:
Digital Sign: No
Digital Screen - Public: No
Digital Screen - HR: No
Gift Certificates: No
Quantity:
Invitations: No
Quantity:
Photography: No
Quantity:
Postcards: No
Quantity:
Rackcards/Flyers: Yes
Quantity: 100
Send Logo: No
Sign: No
Tent Cards: No
Quantity:
Tickets: No
Quantity:
T-Stand: No
Quantity:
Menu: No
Quantity:
PowerPoint Presentation: No
Other: No
Description:
Brochures: No
Copy Provided: No
Invitations: No
Proof Copy: Yes
Web Copy: No
Classifieds: Yes
Creative Writing Needed: No
Letter: No
Radio Script: No
Copy/Fact Sheet Attached: No
Directory Listing: No
Overhead/Onhold: No
TV/Video Script: No
Use Previously Created List: No
List Parameters (tiers,interests,..):
Sip –n- Doodle | Exit 33 | May 20th 2015
Concept:
Using a developed creative environment, Crescent Courtyard Bar, cater a cost-effective artistic night where our guests will follow an artist instructing, laughing and entertaining them as they Paint with brushes on canvases and enjoy specialty cocktails from 8:00pm – 10:00pm.
Demographic:
- Age: 21 – 55
- Gender Target: Female
- Location: 15 miles surrounding Verona
Setup:
Guests will have all of the materials required for their night, paint brush, paint, canvas, A-frame, artistic direction and entertainment. The first cocktail is provided by us for paying the cost of the event, after such the guest has the option to purchase more.
There are two locations we have available to us for this event, depending on the weather.
- Crescent Courtyard Bar:
o Require additional lighting
Tables / Bar Stools
- Exit 33 Atrium:
o Require Tables / Bar Stools
Microphone for Host
- Walkups permitted
- Web signup (Launch April 13th)
o Get with IT, or utilize EventBrite for signups
Option for Google Drive
- Hosted by Sarah Fahey from 8:00pm – 10:00pm
Marketing:
Social Media:
- Facebook Event Page Creation
PPD (Pay Per Day) Ad campaign
• $5/per day (Launch April 13th)
o Page: Exit 33
o Audience: People who like your page and their friends
o Location: 15 mile radius of Verona, NY
o Graphic: 20% Facebook Flyer
o Language: “Sip –n- Doodle with Exit 33! Kick back in our Crescent Courtyard Bar and enjoy some delicately crafted cocktails with a friendly, easy going atmosphere while you PAINT THE NIGHT AWAY with your closest friends! Sign up here → [event URL] – the first drink is on us!”
Print:
o Oneida Dispatch (Launch April 13th)
o Utica OD (Launch April 13th)
o Syracuse Observer (Launch April 13th)
o Local Facebook Swap-meets
Oneida
Sherrill
Verona
Vernon
Sylvan Beach
Westmoreland
Chittenango
Cazenovia
Morrisville
Human Resources:
o HR Board in Team Member Hallway
o Internet café signup across from Cafeteria
Direct link to signup on Desktop
o Team Talk
o Team Spirit Central
o Resort wide promotion
o Team Members are encouraged to come
Date List Last Used:
List Date:
Drop Date:
Requestor's Name:
List/Mailing Name:
Estimated Quantity To Mail:
Billboards: No
Magazine: No
Newspaper: Yes
Publications: No
Radio: No
Television: No
Other: No
Print:
o Oneida Dispatch (Launch April 13th)
o Utica OD (Launch April 13th)
o Syracuse Observer (Launch April 13th)
o Local Facebook Swap-meets
Oneida
Sherrill
Verona
Vernon
Sylvan Beach
Westmoreland
Chittenango
Cazenovia
Morrisville
Deadline: 2015-04-13
HR Symon Board: Yes
Team Spirit Central Banner: Yes
T-Stand: Yes
Team Talk: Yes
Poster(s): No
Quantity:
HR Flyers: No
Quantity:
Email Employee News & Information: Yes