Job Number: 1718
Account Code:
Department ID:
Commodity Code:
Event Name: Memorial Day Weekend at Exit 33
Requestor Name: Joseph Campbell
Department:
Requestor Phone: 315-361-8177
Requestor Email: joe.campbell@onenterprises.com
Director's Email: steven.haselbacher@turningstonecasino.net
Actual Event Date: 2015-05-23
Expiration Date: 2015-04-10
Date Needed: 2015-04-13
Target Audience: resort guests, new guests, veterans
Project Description:
Red, White and Brews |Memorial Day Weekend | Exit 33 | May 23rd
Concept:
Memorial Day Weekend, a celebration in remembrance of our passed heroes. Our festivities will take place on Saturday, May 23rd. Theming out the Atrium with Bikini models selling Canned Beer (PBR), Clams & Hotdogs, Cigars, yard games, giveaways, cocktail specials and no cover for any venue – with a bar crawl T-Shirt that allows guests to skip to the front of the line.
Key Points:
- Event runs Saturday, May 23rd
o The Bar Crawl starts at 9pm
Guests can purchase their T-Shirt at A-Bar for $25.
• The T-Shirt grants them the following:
o Skip the line at ANY participating venue
o Wristband with 3 Tabs, allows guest 3 complimentary drinks
Beer | Well Drinks
200 T-Shirts / Wristbands available
- Pabst Blue Ribbon (PBR) will be sold in the Atrium, contained in red “travel” coolers, sold for $2.00
o Drink special
o Canned
- Minor decoration
o Beach background on the Atrium Video Wall
o Palm Tree in the center of the Atrium near the PBR vendor
- Entertainers
o Laying underneath the video wall, the entertainers will be “tanning” under heat lamps and drinking tropical drinks, socializing with guests as they walk by – as they lay on their lawn chairs
Objects needed:
• Turf
• Rotary fan with streamers on it
• Old school Radio
Entertainment:
- The Gig: Simple Props
- Tin Rooster: Ryan 0Brooks Kelly
- Turquoise Tiger: The Swooners
- Crescent Courtyard Bar: DJ (TBD)
- Lava Nightclub: DJ (TBD)
Additional Information:
- Dozen Clams: $6.00
- Pabst Blue Ribbon: $2.00
o Bikini Aprons, while the vendors wear Bikinis
- Garbage Can Pong
- Sack Toss game
Costume Contest:
- Costume Contest for the following categories will be held in the Atrium, underneath the Video Wall at 11:00pm for the following:
o The girl you’d most likely take home to Mom
$250.00
o The guy you’d most likely take home to Dad
$250.00
Marketing Required:
Marketing Strategy:
- Slogans:
o “Cans & Clams – Weenies & Bikinis – Cigars & Crawls”
Graphics/Media:
o Flyers:
1 Month before event (04/23/2015)
o Digital Simon Boards:
1 Month before event (04/23/2015)
o Radio Script:
1 Month before event (04/23/2015)
Assign: Pamela Ouimet
o Pull Up Banner:
Digital Media Strategy:
- Facebook:
o Ad Campaign:
Page: Exit 33
Start Date: 04/23/2015
End Date: 05/23/2015
Daily Budget: $10.00/per day
Interests: Cocktail, Beer, Bars, Pubs, Nightclubs, Bar Crawl, Memorial Day, Weekend, Hipster, Bikinis
Locations: Syracuse, Utica, Cortland, Rochester, Albany, Buffalo
Age: 21-35
Gender: All
Ad Photo: 20% Flyer
Ad Creation: No
Backlit: No
Quantity:
Banners - Indoor: Yes
Banners - Outdoor: No
Brochures: No
Quantity:
Coupons: No
Quantity:
Digital Sign: No
Digital Screen - Public: No
Digital Screen - HR: No
Gift Certificates: No
Quantity:
Invitations: No
Quantity:
Photography: No
Quantity:
Postcards: No
Quantity:
Rackcards/Flyers: Yes
Quantity: 1000
Send Logo: No
Sign: No
Tent Cards: No
Quantity:
Tickets: No
Quantity:
T-Stand: No
Quantity:
Menu: No
Quantity:
PowerPoint Presentation: No
Other: No
Description:
Brochures: No
Copy Provided: No
Invitations: No
Proof Copy: No
Web Copy: Yes
Classifieds: No
Creative Writing Needed: Yes
Letter: No
Radio Script: Yes
Copy/Fact Sheet Attached: No
Directory Listing: No
Overhead/Onhold: No
TV/Video Script: No
Use Previously Created List: No
List Parameters (tiers,interests,..):
Red, White and Brews |Memorial Day Weekend | Exit 33 | May 23rd
Concept:
Memorial Day Weekend, a celebration in remembrance of our passed heroes. Our festivities will take place on Saturday, May 23rd. Theming out the Atrium with Bikini models selling Canned Beer (PBR), Clams & Hotdogs, Cigars, yard games, giveaways, cocktail specials and no cover for any venue – with a bar crawl T-Shirt that allows guests to skip to the front of the line.
Key Points:
- Event runs Saturday, May 23rd
o The Bar Crawl starts at 9pm
Guests can purchase their T-Shirt at A-Bar for $25.
• The T-Shirt grants them the following:
o Skip the line at ANY participating venue
o Wristband with 3 Tabs, allows guest 3 complimentary drinks
Beer | Well Drinks
200 T-Shirts / Wristbands available
- Pabst Blue Ribbon (PBR) will be sold in the Atrium, contained in red “travel” coolers, sold for $2.00
o Drink special
o Canned
- Minor decoration
o Beach background on the Atrium Video Wall
o Palm Tree in the center of the Atrium near the PBR vendor
- Entertainers
o Laying underneath the video wall, the entertainers will be “tanning” under heat lamps and drinking tropical drinks, socializing with guests as they walk by – as they lay on their lawn chairs
Objects needed:
• Turf
• Rotary fan with streamers on it
• Old school Radio
Entertainment:
- The Gig: Simple Props
- Tin Rooster: Ryan 0Brooks Kelly
- Turquoise Tiger: The Swooners
- Crescent Courtyard Bar: DJ (TBD)
- Lava Nightclub: DJ (TBD)
Additional Information:
- Dozen Clams: $6.00
- Pabst Blue Ribbon: $2.00
o Bikini Aprons, while the vendors wear Bikinis
- Garbage Can Pong
- Sack Toss game
Costume Contest:
- Costume Contest for the following categories will be held in the Atrium, underneath the Video Wall at 11:00pm for the following:
o The girl you’d most likely take home to Mom
$250.00
o The guy you’d most likely take home to Dad
$250.00
Marketing Required:
Marketing Strategy:
- Slogans:
o “Cans & Clams – Weenies & Bikinis – Cigars & Crawls”
Graphics/Media:
o Flyers:
1 Month before event (04/23/2015)
o Digital Simon Boards:
1 Month before event (04/23/2015)
o Radio Script:
1 Month before event (04/23/2015)
Assign: Pamela Ouimet
o Pull Up Banner:
Digital Media Strategy:
- Facebook:
o Ad Campaign:
Page: Exit 33
Start Date: 04/23/2015
End Date: 05/23/2015
Daily Budget: $10.00/per day
Interests: Cocktail, Beer, Bars, Pubs, Nightclubs, Bar Crawl, Memorial Day, Weekend, Hipster, Bikinis
Locations: Syracuse, Utica, Cortland, Rochester, Albany, Buffalo
Age: 21-35
Gender: All
Ad Photo: 20% Flyer
Date List Last Used:
List Date:
Drop Date:
Requestor's Name:
List/Mailing Name:
Estimated Quantity To Mail:
Billboards: No
Magazine: No
Newspaper: No
Publications: No
Radio: Yes
Television: No
Other: No
Deadline:
HR Symon Board: Yes
Team Spirit Central Banner: Yes
T-Stand: No
Team Talk: Yes
Poster(s): Yes
Quantity: 1
HR Flyers: No
Quantity:
Email Employee News & Information: Yes
Email Marketing Campaign: No
External Web Banners: Yes
Turningstone.com Banner: Yes
Website Update: Yes