Team Spirit Central

Target Audience: new guests, resort guests
Project Description:
Pirate's Weekend at Exit 33, information has been sent to Jessamyn - one sheet is copied below. Pirates Weekend | Exit 33 August 13th – 15th, 2015 Concept: Creation of a themed weekend long party throughout Exit 33 and its venues that will captivate and immerse the consumer in our take on the belligerency, lifestyle and overall rowdiness of Pirate’s as we celebrate Pirate’s Weekend at Exit 33. Key Points: - Event runs from Thursday – Saturday (during normal operating hours) o Thursday is Nightlife o Friday is Nightlife o Saturday is:  Daytime programming (Tin Rooster) • Pirate’s Ball/Feast/Banquet (Themed Dining) - Liquor sponsor for the event is Captain Morgan, Empire Beverage Merchants - Decoration provided by North East Experience: - DJ in the Atrium underneath the Video Wall - Roaming Entertainers - Bands/Staff/Entertainers dressed to theme o The Bomb | The Gig o The Beadle Brothers | Tin Rooster - Materials for guests o Pirate Hats, Eye-patches, Skull & Bones Bandanas o Pirate Maps for the YARRR Crawl Actors, Entertainers, Entertainment: - Actors: o Captain Jack Sparrow (Rick Martinez)  Hosting Costume Contest  Host for the weekend o Hector Barbosa  Companion of Jack Sparrow - Entertainers: o High Caliber Entertainment  Provides Entertainment for Saturday’s Tin Rooster Daytime Programming • Comedic skit involving Choreographed dances, every hour for our guests from 5:00pm – 9:00pm.  Provides us with an ample amount of “Wenches” for the visible sight of our guests - Entertainment: o Thursday: (08/13/15)  The Gig: Dueling Pianos  Tin Rooster: Country Karaoke  Lava Nightclub: TBD ________  Atrium: DJ _______ - o Friday: (08/14/15)  The Gig: Scars & Stripes  Tin Rooster: Jason Wicks Band  Lava Nightclub: Ladies First feat. DJ ________  Atrium: DJ _______ o Saturday: (08/15/15)  The Gig: TBD (THE BOMB)  Tin Rooster: TBD (THE BEADLE BROTHERS)  Lava Nightclub: Lava Saturday’s feat. DJ ________ TBD  Atrium: DJ _______ Liquor Sponsor: - Captain Morgan: o Discussions on what they’re bringing to the table TBD Drink Specials: - Develop FIVE distinctive, Captain Morgan inspired mixed drinks at each location for the YARRR Crawl at Exit 33: o The Gig o Tin Rooster o A-Bar o Crescent Patio Bar o Lava Nightclub Costume Contest: - Costume Contest for the two following categories to be held on Friday & Saturday during Nightlife at 11:00pm. o Sexiest Wench  $250 First Prize  $100 Second Prize o Best Pirate  $250 First Prize  $100 Second Prize o Hosted by Captain Jack Vendors: (Optional) - Setting up of Vendors within Exit 33’s Atrium with the make of a “Bazaar” o Guests will be able to buy handcrafted items  Waiting on Rick Martinez for Vendor’s list, will contact Heidi Strong’s team once/if we Vet the Vendors. Marketing Required: - Graphics/Media: o Flyers o 4 Pull-up Banners  1 Month before event (07/13/2015) o Digital Symon Board image in rotation  2 Months before event (06/13/2015) • More frequently 1 Month out on event (07/13/2015) o Radio Script:  1 Month before event (06/13/2015) • Pamela Ouimet will be writing this o Treasure Map:  Print 500 1 Month before event • Roll them into “scrolls” o Social Media Digital Marketing:  20% Paid Post Photo  Cover Photos - Digital Media Strategy: o Facebook: • Incorporate Video of Captain Jack, scenario of him standing on a boat holding a bottle of Captain Morgan rum for Facebook  Ad Campaign: • Page: Exit 33 • Start Date: 06/13/2015 • End Date: 08/15/2015 • Daily Budget: $10.00/per day • Interests: Cocktail, Beer, Bars, Pubs, Nightclubs, Bar Crawl, Pirates, Captain Morgan, Rum • Locations: Syracuse, Utica, Cortland, Rochester, Albany • Age: 21 – 35 • Gender: All • Ad Photo: 20% Pirate’s Weekend Flyer • URL: Pirate’s Weekend page on TS Website • Headline: “YARRR it’s PIRATE’S WEEKEND AT EXIT 33!” • Text: “Celebrate a Pirate’s life at Exit 33’s ANNUAL Pirate’s Weekend from August 13th – August 15th – join us for food, crafts, specialty cocktails, entertainment, a B-YARRR CRAWL and SO MUCH MORE!” • Call-to-Actions: Learn more o Backlink to Pirate’s Weekend page on TS Website  Paid Posts:  05/25/2015 • Page: Exit 33 • Start Date: 05/25/2015 • Budget: $40 o Duration: 5 days • Audience: People who like your Page and their friends • Location: Syracuse, Utica, Cortland, Rochester, Albany • Graphic: 20% Facebook Flyer • Language: “Celebrate a Pirate’s life at Exit 33’s ANNUAL Pirate’s Weekend from August 13th – August 15th – join us for food, crafts, specialty cocktails, entertainment, a B-YARRR CRAWL and SO MUCH MORE! Visit bit.ly/PIRATESWEEKEND for more info!”  06/01/2015 • Page: Exit 33 • Start Date: 06/01/2015 • Budget: $40 o Duration: 5 days • Audience: People who like your Page and their friends • Location: Syracuse, Utica, Cortland, Rochester, Albany • Graphic: 20% Facebook Flyer • Language: “Celebrate a Pirate’s life at Exit 33’s ANNUAL Pirate’s Weekend from August 13th – August 15th – join us for food, crafts, specialty cocktails, entertainment, a B-YARRR CRAWL and SO MUCH MORE! Visit bit.ly/PIRATESWEEKEND for more info!”  06/06/2015 • Page: Exit 33 • Start Date: 06/06/2015 • Budget: $40 o Duration: 5 days • Audience: People who like your Page and their friends • Location: Syracuse, Utica, Cortland, Rochester, Albany • Graphic: 20% Facebook Flyer • Language: “Celebrate a Pirate’s life at Exit 33’s ANNUAL Pirate’s Weekend from August 13th – August 15th – join us for food, crafts, specialty cocktails, entertainment, a B-YARRR CRAWL and SO MUCH MORE! Visit bit.ly/PIRATESWEEKEND for more info!”  06/13/2015 • Page: Exit 33 • Start Date: 06/03/2015 • Budget: $40 o Duration: 5 days • Audience: People who like your Page and their friends • Location: Syracuse, Utica, Cortland, Rochester, Albany • Graphic: 20% Facebook Flyer • Language: “Celebrate a Pirate’s life at Exit 33’s ANNUAL Pirate’s Weekend from August 13th – August 15th – join us for food, crafts, specialty cocktails, entertainment, a B-YARRR CRAWL and SO MUCH MORE! Visit bit.ly/PIRATESWEEKEND for more info!”  06/20/2015 • Page: Exit 33 • Start Date: 06/20/2015 • Budget: $40 o Duration: 5 days • Audience: People who like your Page and their friends • Location: Syracuse, Utica, Cortland, Rochester, Albany • Graphic: 20% Facebook Flyer • Language: “Celebrate a Pirate’s life at Exit 33’s ANNUAL Pirate’s Weekend from August 13th – August 15th – join us for food, crafts, specialty cocktails, entertainment, a B-YARRR CRAWL and SO MUCH MORE! Visit bit.ly/PIRATESWEEKEND for more info!”  06/27/2015 • Page: Exit 33 • Start Date: 06/27/2015 • Budget: $100 o Duration: 5 days • Audience: People who like your Page and their friends • Location: Syracuse, Utica, Cortland, Rochester, Albany • Graphic: 20% Facebook Flyer • Language: “Celebrate a Pirate’s life at Exit 33’s ANNUAL Pirate’s Weekend from August 13th – August 15th – join us for food, crafts, specialty cocktails, entertainment, a B-YARRR CRAWL and SO MUCH MORE! Visit bit.ly/PIRATESWEEKEND for more info!”  07/03/2015 • Page: Exit 33 • Start Date: 07/03/2015 • Budget: $100 o Duration: 5 days • Audience: People who like your Page and their friends • Location: Syracuse, Utica, Cortland, Rochester, Albany • Graphic: 20% Facebook Flyer • Language: “Celebrate a Pirate’s life at Exit 33’s ANNUAL Pirate’s Weekend from August 13th – August 15th – join us for food, crafts, specialty cocktails, entertainment, a B-YARRR CRAWL and SO MUCH MORE! Visit bit.ly/PIRATESWEEKEND for more info!”  07/10/2015 • Page: Exit 33 • Start Date: 07/10/2015 • Budget: $200 o Duration: 5 days • Audience: People who like your Page and their friends • Location: Syracuse, Utica, Cortland, Rochester, Albany • Graphic: 20% Facebook Flyer • Language: “Celebrate a Pirate’s life at Exit 33’s ANNUAL Pirate’s Weekend from August 13th – August 15th – join us for food, crafts, specialty cocktails, entertainment, a B-YARRR CRAWL and SO MUCH MORE! Visit bit.ly/PIRATESWEEKEND for more info!”  Instagram: • Start Pirate Posting on Exit 33 & Lava Nightclub 1 month before event 07/13/2015  Rotate through pictures from last year’s event  Post event flyer  Quirky Pirate jokes  Subliminal Pirate messages  Twitter: • Ad Campaign:

List Parameters (tiers,interests,..):
Pirate's Weekend at Exit 33, information has been sent to Jessamyn - one sheet is copied below. Pirates Weekend | Exit 33 August 13th – 15th, 2015 Concept: Creation of a themed weekend long party throughout Exit 33 and its venues that will captivate and immerse the consumer in our take on the belligerency, lifestyle and overall rowdiness of Pirate’s as we celebrate Pirate’s Weekend at Exit 33. Key Points: - Event runs from Thursday – Saturday (during normal operating hours) o Thursday is Nightlife o Friday is Nightlife o Saturday is:  Daytime programming (Tin Rooster) • Pirate’s Ball/Feast/Banquet (Themed Dining) - Liquor sponsor for the event is Captain Morgan, Empire Beverage Merchants - Decoration provided by North East Experience: - DJ in the Atrium underneath the Video Wall - Roaming Entertainers - Bands/Staff/Entertainers dressed to theme o The Bomb | The Gig o The Beadle Brothers | Tin Rooster - Materials for guests o Pirate Hats, Eye-patches, Skull & Bones Bandanas o Pirate Maps for the YARRR Crawl Actors, Entertainers, Entertainment: - Actors: o Captain Jack Sparrow (Rick Martinez)  Hosting Costume Contest  Host for the weekend o Hector Barbosa  Companion of Jack Sparrow - Entertainers: o High Caliber Entertainment  Provides Entertainment for Saturday’s Tin Rooster Daytime Programming • Comedic skit involving Choreographed dances, every hour for our guests from 5:00pm – 9:00pm.  Provides us with an ample amount of “Wenches” for the visible sight of our guests - Entertainment: o Thursday: (08/13/15)  The Gig: Dueling Pianos  Tin Rooster: Country Karaoke  Lava Nightclub: TBD ________  Atrium: DJ _______ - o Friday: (08/14/15)  The Gig: Scars & Stripes  Tin Rooster: Jason Wicks Band  Lava Nightclub: Ladies First feat. DJ ________  Atrium: DJ _______ o Saturday: (08/15/15)  The Gig: TBD (THE BOMB)  Tin Rooster: TBD (THE BEADLE BROTHERS)  Lava Nightclub: Lava Saturday’s feat. DJ ________ TBD  Atrium: DJ _______ Liquor Sponsor: - Captain Morgan: o Discussions on what they’re bringing to the table TBD Drink Specials: - Develop FIVE distinctive, Captain Morgan inspired mixed drinks at each location for the YARRR Crawl at Exit 33: o The Gig o Tin Rooster o A-Bar o Crescent Patio Bar o Lava Nightclub Costume Contest: - Costume Contest for the two following categories to be held on Friday & Saturday during Nightlife at 11:00pm. o Sexiest Wench  $250 First Prize  $100 Second Prize o Best Pirate  $250 First Prize  $100 Second Prize o Hosted by Captain Jack Vendors: (Optional) - Setting up of Vendors within Exit 33’s Atrium with the make of a “Bazaar” o Guests will be able to buy handcrafted items  Waiting on Rick Martinez for Vendor’s list, will contact Heidi Strong’s team once/if we Vet the Vendors. Marketing Required: - Graphics/Media: o Flyers o 4 Pull-up Banners  1 Month before event (07/13/2015) o Digital Symon Board image in rotation  2 Months before event (06/13/2015) • More frequently 1 Month out on event (07/13/2015) o Radio Script:  1 Month before event (06/13/2015) • Pamela Ouimet will be writing this o Treasure Map:  Print 500 1 Month before event • Roll them into “scrolls” o Social Media Digital Marketing:  20% Paid Post Photo  Cover Photos - Digital Media Strategy: o Facebook: • Incorporate Video of Captain Jack, scenario of him standing on a boat holding a bottle of Captain Morgan rum for Facebook  Ad Campaign: • Page: Exit 33 • Start Date: 06/13/2015 • End Date: 08/15/2015 • Daily Budget: $10.00/per day • Interests: Cocktail, Beer, Bars, Pubs, Nightclubs, Bar Crawl, Pirates, Captain Morgan, Rum • Locations: Syracuse, Utica, Cortland, Rochester, Albany • Age: 21 – 35 • Gender: All • Ad Photo: 20% Pirate’s Weekend Flyer • URL: Pirate’s Weekend page on TS Website • Headline: “YARRR it’s PIRATE’S WEEKEND AT EXIT 33!” • Text: “Celebrate a Pirate’s life at Exit 33’s ANNUAL Pirate’s Weekend from August 13th – August 15th – join us for food, crafts, specialty cocktails, entertainment, a B-YARRR CRAWL and SO MUCH MORE!” • Call-to-Actions: Learn more o Backlink to Pirate’s Weekend page on TS Website  Paid Posts:  05/25/2015 • Page: Exit 33 • Start Date: 05/25/2015 • Budget: $40 o Duration: 5 days • Audience: People who like your Page and their friends • Location: Syracuse, Utica, Cortland, Rochester, Albany • Graphic: 20% Facebook Flyer • Language: “Celebrate a Pirate’s life at Exit 33’s ANNUAL Pirate’s Weekend from August 13th – August 15th – join us for food, crafts, specialty cocktails, entertainment, a B-YARRR CRAWL and SO MUCH MORE! Visit bit.ly/PIRATESWEEKEND for more info!”  06/01/2015 • Page: Exit 33 • Start Date: 06/01/2015 • Budget: $40 o Duration: 5 days • Audience: People who like your Page and their friends • Location: Syracuse, Utica, Cortland, Rochester, Albany • Graphic: 20% Facebook Flyer • Language: “Celebrate a Pirate’s life at Exit 33’s ANNUAL Pirate’s Weekend from August 13th – August 15th – join us for food, crafts, specialty cocktails, entertainment, a B-YARRR CRAWL and SO MUCH MORE! Visit bit.ly/PIRATESWEEKEND for more info!”  06/06/2015 • Page: Exit 33 • Start Date: 06/06/2015 • Budget: $40 o Duration: 5 days • Audience: People who like your Page and their friends • Location: Syracuse, Utica, Cortland, Rochester, Albany • Graphic: 20% Facebook Flyer • Language: “Celebrate a Pirate’s life at Exit 33’s ANNUAL Pirate’s Weekend from August 13th – August 15th – join us for food, crafts, specialty cocktails, entertainment, a B-YARRR CRAWL and SO MUCH MORE! Visit bit.ly/PIRATESWEEKEND for more info!”  06/13/2015 • Page: Exit 33 • Start Date: 06/03/2015 • Budget: $40 o Duration: 5 days • Audience: People who like your Page and their friends • Location: Syracuse, Utica, Cortland, Rochester, Albany • Graphic: 20% Facebook Flyer • Language: “Celebrate a Pirate’s life at Exit 33’s ANNUAL Pirate’s Weekend from August 13th – August 15th – join us for food, crafts, specialty cocktails, entertainment, a B-YARRR CRAWL and SO MUCH MORE! Visit bit.ly/PIRATESWEEKEND for more info!”  06/20/2015 • Page: Exit 33 • Start Date: 06/20/2015 • Budget: $40 o Duration: 5 days • Audience: People who like your Page and their friends • Location: Syracuse, Utica, Cortland, Rochester, Albany • Graphic: 20% Facebook Flyer • Language: “Celebrate a Pirate’s life at Exit 33’s ANNUAL Pirate’s Weekend from August 13th – August 15th – join us for food, crafts, specialty cocktails, entertainment, a B-YARRR CRAWL and SO MUCH MORE! Visit bit.ly/PIRATESWEEKEND for more info!”  06/27/2015 • Page: Exit 33 • Start Date: 06/27/2015 • Budget: $100 o Duration: 5 days • Audience: People who like your Page and their friends • Location: Syracuse, Utica, Cortland, Rochester, Albany • Graphic: 20% Facebook Flyer • Language: “Celebrate a Pirate’s life at Exit 33’s ANNUAL Pirate’s Weekend from August 13th – August 15th – join us for food, crafts, specialty cocktails, entertainment, a B-YARRR CRAWL and SO MUCH MORE! Visit bit.ly/PIRATESWEEKEND for more info!”  07/03/2015 • Page: Exit 33 • Start Date: 07/03/2015 • Budget: $100 o Duration: 5 days • Audience: People who like your Page and their friends • Location: Syracuse, Utica, Cortland, Rochester, Albany • Graphic: 20% Facebook Flyer • Language: “Celebrate a Pirate’s life at Exit 33’s ANNUAL Pirate’s Weekend from August 13th – August 15th – join us for food, crafts, specialty cocktails, entertainment, a B-YARRR CRAWL and SO MUCH MORE! Visit bit.ly/PIRATESWEEKEND for more info!”  07/10/2015 • Page: Exit 33 • Start Date: 07/10/2015 • Budget: $200 o Duration: 5 days • Audience: People who like your Page and their friends • Location: Syracuse, Utica, Cortland, Rochester, Albany • Graphic: 20% Facebook Flyer • Language: “Celebrate a Pirate’s life at Exit 33’s ANNUAL Pirate’s Weekend from August 13th – August 15th – join us for food, crafts, specialty cocktails, entertainment, a B-YARRR CRAWL and SO MUCH MORE! Visit bit.ly/PIRATESWEEKEND for more info!”  Instagram: • Start Pirate Posting on Exit 33 & Lava Nightclub 1 month before event 07/13/2015  Rotate through pictures from last year’s event  Post event flyer  Quirky Pirate jokes  Subliminal Pirate messages  Twitter: • Ad Campaign:

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