Job Number: 1243
Account Code:
Department ID:
Commodity Code:
Event Name: St. Patrick's Day - March 14th, 2015, Exit 33
Requestor Name: Joe campbell
Department:
Requestor Phone: 315-361-8177
Requestor Email: joe.campbell@onenterprises.com
Director's Email: steven.haselbacher@turningstonecasino.net
Actual Event Date: 2015-03-14
Expiration Date: 2015-03-13
Date Needed: 2015-02-23
Target Audience: resort guests, new guests
Project Description:
St. Patrick’s Day SATURDAY 21+
Exit 33 One-Sheet
Concept:
Dates for St. Patrick’s Day at Exit 33 for all venues
Saturday: March 14st, 2014
No Cover Charge Exit 33 ONLY
Execution:
Start of the “Bar Crawl” at A-Bar, the first 200 guests who sign up receive a Green Dixie cup and the option to purchase a T-Shirt with empty boxes next to the names of the venues (example: Tin Rooster [ ]) and once the guest enters the venue with the shirt, they receive a check mark – if they finish the crawl they have a chance at winning SWEET prizes. (TBD)
Decorations: Green Flags over head throughout the Atrium, hanging Shamrocks throughout the Atrium as well
Massive Shamrock Prints with Numbers (1-5) which resemble the venues taking part in the Pub Crawl.
Radio Promotions: Bring in Radio partner to do an onsite push for the event, giving away free swag and enticing their consumers via Radio promo to come to Exit 33 for our Pub Crawl
Digital Marketing: Paid Boosts VIA Facebook (Exit 33, Turning Stone and Lava Nightclub pages)
- Bumps on Instagram (E33/Lava)
- Bumps on Twitter (E33/Lava)
- Bumps on Snapchat (E33/Lava)
-
Promotional Models: Entertainers roaming in a parade throughout the property. “Little person” dressed up as a Leprechaun distributing coins (pressed with the Exit 33 logo on them) to guests telling them to “Steal his fortune” at Exit 33.
Promotional Materials Needed:
- Gold Coins with the Exit 33 Logo stamped
- Green Solo Cups
- Green Flags with Shamrocks on them
- CHOICE DRINK FOR THE EVENT (PENDING TASTING)
- Radio Partner Booth setup
- Paid Boost for 3 Facebook pages ($200/per day)
o Ongoing Exit 33 page boost, $15/per day)
- Green beads for Entertainers to distribute
- T-Shirts
o Front: I survived the Exit 33 Pub Crawl
o Back: Header: I Am A Treasure Hunter
Body:
o Lava [ ]
o The Gig [ ]
o Tin Rooster [ ]
o A-Bar [ ]
o Turquoise Tiger [ ]
• Footer:
o These are my battles.
o www.turningstone.com
Ad Creation: No
Backlit: Yes
Quantity: 1
Banners - Indoor: Yes
Banners - Outdoor: No
Brochures: No
Quantity:
Coupons: No
Quantity:
Digital Sign: No
Digital Screen - Public: No
Digital Screen - HR: No
Gift Certificates: No
Quantity:
Invitations: No
Quantity:
Photography: No
Quantity:
Postcards: No
Quantity:
Rackcards/Flyers: Yes
Quantity: 1000
Send Logo: No
Sign: No
Tent Cards: No
Quantity:
Tickets: No
Quantity:
T-Stand: Yes
Quantity: 2
Menu: No
Quantity:
PowerPoint Presentation: No
Other: No
Description:
Use Previously Created List: No
List Parameters (tiers,interests,..):
St. Patrick’s Day SATURDAY 21+
Exit 33 One-Sheet
Concept:
Dates for St. Patrick’s Day at Exit 33 for all venues
Saturday: March 14st, 2014
No Cover Charge Exit 33 ONLY
Execution:
Start of the “Bar Crawl” at A-Bar, the first 200 guests who sign up receive a Green Dixie cup and the option to purchase a T-Shirt with empty boxes next to the names of the venues (example: Tin Rooster [ ]) and once the guest enters the venue with the shirt, they receive a check mark – if they finish the crawl they have a chance at winning SWEET prizes. (TBD)
Decorations: Green Flags over head throughout the Atrium, hanging Shamrocks throughout the Atrium as well
Massive Shamrock Prints with Numbers (1-5) which resemble the venues taking part in the Pub Crawl.
Radio Promotions: Bring in Radio partner to do an onsite push for the event, giving away free swag and enticing their consumers via Radio promo to come to Exit 33 for our Pub Crawl
Digital Marketing: Paid Boosts VIA Facebook (Exit 33, Turning Stone and Lava Nightclub pages)
- Bumps on Instagram (E33/Lava)
- Bumps on Twitter (E33/Lava)
- Bumps on Snapchat (E33/Lava)
-
Promotional Models: Entertainers roaming in a parade throughout the property. “Little person” dressed up as a Leprechaun distributing coins (pressed with the Exit 33 logo on them) to guests telling them to “Steal his fortune” at Exit 33.
Promotional Materials Needed:
- Gold Coins with the Exit 33 Logo stamped
- Green Solo Cups
- Green Flags with Shamrocks on them
- CHOICE DRINK FOR THE EVENT (PENDING TASTING)
- Radio Partner Booth setup
- Paid Boost for 3 Facebook pages ($200/per day)
o Ongoing Exit 33 page boost, $15/per day)
- Green beads for Entertainers to distribute
- T-Shirts
o Front: I survived the Exit 33 Pub Crawl
o Back: Header: I Am A Treasure Hunter
Body:
o Lava [ ]
o The Gig [ ]
o Tin Rooster [ ]
o A-Bar [ ]
o Turquoise Tiger [ ]
• Footer:
o These are my battles.
o www.turningstone.com
Date List Last Used:
List Date:
Drop Date:
Requestor's Name:
List/Mailing Name:
Estimated Quantity To Mail:
Billboards: No
Magazine: No
Newspaper: Yes
Publications: No
Radio: Yes
Television: No
Other: No
Deadline: 2015-02-23
HR Symon Board: No
Team Spirit Central Banner: No
T-Stand: Yes
Team Talk: No
Poster(s): No
Quantity:
HR Flyers: No
Quantity:
Email Employee News & Information: Yes
Email Marketing Campaign: No
External Web Banners: Yes
Turningstone.com Banner: Yes
Website Update: Yes